{"id":5744,"date":"2021-04-21T14:44:44","date_gmt":"2021-04-21T09:14:44","guid":{"rendered":"https:\/\/www.intelligencenode.com\/blog\/?p=5744"},"modified":"2025-06-11T23:46:52","modified_gmt":"2025-06-11T18:16:52","slug":"what-brands-can-learn-from-nike-adidas-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/","title":{"rendered":"Here\u2019s What Brands can Learn from Nike &#038; Adidas&#8217; Digital Disruption Amidst COVID-19"},"content":{"rendered":"\n<p><em>Examining the increasingly digital, personalized sportswear market<\/em>.<\/p>\n\n\n\n<p>As with many retail sectors, the 2020-21 sportswear faced some unprecedented changes due to COVID-19 \u2014 both from customers and the market at large.<\/p>\n\n\n\n<p>For starters, COVID\u2019s impact can be seen in changing consumer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders and work-from-home set-ups that naturally led people to ditch the buttons and collars in favor of comfort. And this comfort frequently manifested in athleisure \u2014 what with its multi-purpose functionality and often sleek vibe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020-21 sportswear faced some unprecedented changes due to COVID-19 \u2014 both from customers and the market at&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5784,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-5744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Disruption: Retail Lessons from Nike and Adidas<\/title>\n<meta name=\"description\" content=\"Covid-19 has forced sportswear retailers to adapt with unprecedented speed &amp; leading brands have responded.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s What Brands can Learn from Nike &amp; Adidas&#039; Digital Disruption Amidst COVID-19\" \/>\n<meta property=\"og:description\" content=\"Covid-19 has forced sportswear retailers to adapt with unprecedented speed &amp; leading brands have responded.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/intelligencenode\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-21T09:14:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T18:16:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.intelligencenode.com\/blog\/wp-content\/uploads\/2021\/05\/digital-distruption.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Intelligence Node\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bigdataNODE\" \/>\n<meta name=\"twitter:site\" content=\"@bigdataNODE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Intelligence Node\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Disruption: Retail Lessons from Nike and Adidas","description":"Covid-19 has forced sportswear retailers to adapt with unprecedented speed & leading brands have responded.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"Here\u2019s What Brands can Learn from Nike & Adidas' Digital Disruption Amidst COVID-19","og_description":"Covid-19 has forced sportswear retailers to adapt with unprecedented speed & leading brands have responded.","og_url":"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/intelligencenode","article_published_time":"2021-04-21T09:14:44+00:00","article_modified_time":"2025-06-11T18:16:52+00:00","og_image":[{"url":"https:\/\/www.intelligencenode.com\/blog\/wp-content\/uploads\/2021\/05\/digital-distruption.webp","width":1,"height":1,"type":"image\/webp"}],"author":"Intelligence Node","twitter_card":"summary_large_image","twitter_creator":"@bigdataNODE","twitter_site":"@bigdataNODE","twitter_misc":{"Written by":"Intelligence Node","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/www.intelligencenode.com\/blog\/what-brands-can-learn-from-nike-adidas-digital-transformation\/"},"author":{"name":"Intelligence Node","@id":"https:\/\/www.intelligencenode.com\/blog\/#\/schema\/person\/dec96545f790884e8a05f794934695f1"},"headline":"Here\u2019s What Brands can Learn from Nike &#038; 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