{"id":8425,"date":"2023-07-21T09:23:24","date_gmt":"2023-07-21T03:53:24","guid":{"rendered":"https:\/\/www.intelligencenode.com\/blog\/?p=8425"},"modified":"2026-03-26T14:58:45","modified_gmt":"2026-03-26T09:28:45","slug":"an-in-depth-data-analysis-of-macys-and-kohls-retail-competitiveness","status":"publish","type":"post","link":"https:\/\/www.intelligencenode.com\/blog\/an-in-depth-data-analysis-of-macys-and-kohls-retail-competitiveness\/","title":{"rendered":"An In-Depth Data Analysis of Macy’s and Kohl’s Retail Competitiveness"},"content":{"rendered":"\n

Market Comparison Between Two Premier Retail Giants<\/strong><\/h2>\n\n\n\n

In the original report, Intelligence Node<\/a> compared two of the largest departmental stores in the US- Macy\u2019s & Kohl\u2019s. Both these retailers have a significant offline footprint and are expanding fast online as well. The following summary examines the pricing, assortment, and product availability<\/a> strategies employed by these competitors and a deep dive into category movement including OOS numbers and top trending styles. Read ahead for an analysis of both retailers\u2019 merchandise as well as their similarities, strengths, and weaknesses. Also featured are granular details of pricing, discount, and in-stock\/out-of-stock items across key attributes and sub-categories.<\/p>\n\n\n\n

Research Methodology <\/span><\/strong><\/h2>\n\n\n\n

Data used in this report is gathered from Intelligence Node\u2019s retail analytics<\/a> portal. The real-time data is powered by its patented similarity engine, proprietary AI algorithms, and advanced scrapers. This patented technology ensures a record-breaking 99%+ matching accuracy. Intelligence Node crawls Macy\u2019s and Kohl\u2019s daily, along with thousands of other brands and retailers, to generate highly accurate, real-time market data. The data points and more are accessible to Intelligence Node clients through custom dashboards, SaaS portal, or plug-and-play APIs. For the following analysis, however, covers limited data points. This report alone does not represent the vast scope of Intelligence Node\u2019s intelligence-gathering capabilities. This report aims to understand the differences between Macy\u2019s and Kohl\u2019s from a broader perspective. Thus, it focuses on how each retailer individually navigates the tricky category of Fashion and succeeds in this hyper-competitive industry.<\/p>\n\n\n\n

A Bird\u2019s Eye Comparison & Key Takeaways<\/span><\/strong><\/h2>\n\n\n\n

The apparel category undoubtedly holds center stage for both Macy’s and Kohl’s. This is evidenced by the high volume of products both stores have attributed to the same. Such emphasis highlights its strategic importance, as it serves as a significant revenue stream for both retailers.<\/p>\n\n\n\n

Discounts & Pricing<\/span> <\/strong><\/h2>\n\n\n\n

Kohl\u2019s offers a significantly higher median discount than Macy\u2019s, making its prices more competitive.<\/p>\n\n\n\n

Macy\u2019s has a much higher overall average price than Kohl\u2019s. That being said, the median price shows that the difference isn\u2019t as staggering as it seems. This implies that Macy\u2019s has certain, very expensive products that Kohl\u2019s does not, which increases its average price. <\/p>\n\n\n\n

Out-of-stock Prices<\/span><\/strong><\/h2>\n\n\n\n

The in-stock median price is slightly higher for Macy\u2019s. This stays the same for Kohl\u2019s as compared to its overall median price.<\/p>\n\n\n\n

The overall out-of-stock products have a lower median price and a higher median discount for both Macy\u2019s and Kohl\u2019s. These higher discounts and lower prices<\/a> can be representative of high sales velocity, leading to stockouts. Brands offering such competitive prices could better manage their inventory by monitoring the sales velocity.<\/p>\n\n\n\n

Top Categories<\/span><\/strong><\/h2>\n\n\n\n

Both Macy\u2019s and Kohl\u2019s have a very high proportion of their overall products in the apparel category. The T-shirts and Tops category has the highest number of SKUs on both Macy\u2019s and Kohl\u2019s websites. <\/p>\n\n\n\n

The distinction in Macy\u2019s and Kohl\u2019s is seen in their median pricing. Macy\u2019s apparel behaves similarly to its overall average, where its lower median-priced and higher median-discounted products are out-of-stock. This represents higher sales velocity for low-priced (and highly discounted) apparel, leading to consequent stockouts<\/a>.<\/p>\n\n\n\n

Final Takeaways <\/span><\/strong><\/h2>\n\n\n\n

Overall, Macy\u2019s and Kohl\u2019s use similar strategies to win the market, despite Macy\u2019s having approximately 25% more products than Kohl\u2019s. The distribution of products in the fashion category is similar for both retailers- the differentiation lies in how they focus on fashion subcategories. <\/p>\n\n\n\n

Whilst both have a strong favor for the t-shirts and tops sub-category, Macy\u2019s is not as aggressive as Kohl\u2019s in its product distribution within this subcategory. Overall, higher discounts and lower prices seem to have a direct correlation with stockouts. This trend could be attributed to higher sales velocity for these products. <\/p>\n\n\n\n

For a closer look into the statistics and analyses of the footwear, lingerie, and accessories categories by Macy’s and Kohl’s, the full report is available to download now. These additional categories offer valuable information and insight into the segment, along with a bird’s eye view of the retailers’ performance in each. Grab your free copy today!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Market Comparison Between Two Premier Retail Giants In the original report, Intelligence Node compared two of the largest departmental stores in the US- Macy\u2019s & Kohl\u2019s. Both these retailers have…<\/p>\n","protected":false},"author":2,"featured_media":8444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,52],"tags":[],"class_list":["post-8425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand","category-retail-strategy"],"yoast_head":"\nData Analysis of Macy's and Kohl's Retail Competitiveness<\/title>\n<meta name=\"description\" content=\"Read ahead for an analysis of Macy's and Kohl's merchandise as well as their similarities, strengths, and weaknesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.intelligencenode.com\/blog\/an-in-depth-data-analysis-of-macys-and-kohls-retail-competitiveness\/\" \/>\n<meta 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