A to Z Retail Terms | Glossary and Acronyms

A

AOV - Average Order Volume

C

CRO - Conversion Rate Optimization

D

DaaS - Data as a service

E

EPC - Electronic Product Code
EOL - End of Life
EDLP - EveryDay Low Price
EAN - European Article Number

I

IPQ - Initial Purchase Quantity
ISBN - International Standard Book Number

K

KPI - Key Performance Indicator

L

LTV - Customer Lifetime Value (of a Customer)
LBO - Leveraged buyOut

M

MSRP - Manufacturer Suggest Retail Price
MRP - Maximum Retail Price
MAP - Minimum Advertised Price

O

OTB - Open To Buy
OOS - Out of Stock
OSP - Outlet Sales Productivity

P

PLU - Price Look Up
POP - Point of Purchase
POS - Point of Sale
POSA - Point of Sale Activation
POV - Point of View
PO - Purchase Order

R

RFID - Radio Frequency Identification
RRP - Recommended Retail Price
RSI - Retail Sales Index
RDF - Retailer Development Funds
RTV - Return to Vendor

S

SG&A - Sales General & Administrative Costs
Sell-in - Sales or shipments to a retailer
Sell-out - Sales or shipments to distributor
Sell-thru - Sales out to a consumer through a retailer
SaaS - Software as a Service
SKU - Stock Keeping Unit
SCM - Supply Chain Management

U

UPC - Universal Product Code

W

WOS - Weeks of Supply

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