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Recent Articles
Using Data to Transform Retail Sustainability
Retail Sustainability has become an increasingly critical concern for businesses in the 21st century as consumers, especially the younger generations, are becoming more conscious of issues such as pollution and…
Implementing an Effective Loss Leader Pricing Strategy
What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a…
Mastering Share of Search in 2023
The Increasing Relevance of Search in Modern Retail How Search Impacts Online & Offline Buying Behavior Benefits of Share of Search vs Share of Voice How to Calculate Share of…
Amazon’s Latest Strategy to Minimize eCommerce Returns
Post-purchase experiences such as “Free & Easy Return Policies” have long since set the standard for digital shopping experiences online. As eCommerce returns rates rise, however, major brands and marketplaces…
Why Walmart’s EDLP Strategy is a Game-changer
As inflation continues to impact businesses and consumers alike, the need to keep pricing low has become increasingly important. Walmart is one of the world’s largest retailers, recognized globally for…
How Intelligence Node is Redefining Mobile App Scraping for Retail
Introduction The post-pandemic world relies heavily on mobile apps to do its shopping. Research suggests that smartphone users spend over 3 hours on their phones every day, and one out of…
Employee Spotlight: Meet Hetal, Our Legal Head & Company Secretary
1. What first attracted you to Intelligence Node? What has kept you here? I was first attracted to this company because of (i) its mission and values, (ii) its strong…
The Ultimate Guide to Intelligence Node’s Competitor Price Monitoring Solution
Table of Contents: What is a Competitor Price Monitoring Solution Working with Competitive Pricing Data Modernizing Your Pricing Strategy Analyzing Competitor Prices Set Pricing Rules Based on Business Needs Get…