Today’s retail landscape is becoming an increasingly complicated and competitive battlefield. In practically every retail sector, brands are struggling to keep up with the numerous evolving factors. Take, for instance, the struggle of capturing attention. How does a retail brand go about engaging an audience base that is constantly exposed to an overload of content? […]
The current state of global retail is teetering on a cliff. Between the U.S. – China trade war, progressively stumbling sales figures, and the looming threat of recession, retailers everywhere are finding themselves in a dangerously precarious position. As such, it’s worth coming to terms with an increasingly apparent fact: technology-based data-driven pricing intelligence can […]
This article was first published on Forbes.com on Apr 3, 2018, and is authored by Intelligence Node CEO Sanjeev Sularia in his capacity as a member of the Forbes Tech Council. The AI talent gap is one of the biggest challenges faced by businesses today and retail is starting to feel the pinch. Traditional players […]
Intelligence Node recently published a study in partnership with Dynata, surveying more than a thousand US consumers about their thoughts on retail pricing, holiday sales, and how the US-China Trade War would affect them. CEO Sanjeev Sularia talks about the consumer survey data, the uncertainties facing retailers and consumers, and the implications of proposed tariffs […]
In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with little more than efficient assortment planning and smart pricing tools. While retail merchandising competitors struggled, Zalando outpaced sales predictions In the past quarter alone, the […]
With industry leaders like Walmart, Amazon, and Target setting the standard, matching your prices in real-time is becoming an increasingly difficult task. These big-name brands shrewdly utilize powerful proprietary algorithms to make their offers nearly impossible to beat. Walmart has aggressively speed up its digitization in the last five years to come up to speed […]
With the current state of the retail landscape, merchants everywhere would be wise to take a long, hard look at their business models. Generally speaking, the reason for doing so is that values are shifting. New focal points are emerging left and right to challenge long-held beliefs about the way things ought to work. And […]
When Amazon first introduced the world to Prime Day back in 2015, they flipped the e-commerce world right on its head. It started simply as a 20th-anniversary celebration promoting their Prime membership but has since ballooned into an event more impactful than Black Friday and Cyber Monday. In essence, they took a relatively uneventful sales […]
Through “The Life-Changing Magic of Tidying Up,” Marie Kondo has transformed countless lives, both materialistically and psychologically. If only she could transfer that same power over to the e-commerce scene. As it currently stands, most brands’ online sales strategies are somewhat of a mess. Often, you’ll see a disconnect arise when these companies try to […]
With the precarious state of today’s e-commerce landscape, your brand’s reputation is at risk… And so are your profits. As it currently stands, thousands of unchecked resellers are threatening the integrity of online products. By selling at below-listed prices, these resellers put a ceiling on a brand’s sales potential and dig into their margins. The […]
Amid the grim economic landscape of the recession, many retailers turned to deep discounting as a means to combat weak demand and shrinking profit margins. This provided a much-needed injection of revenue in the depressed market. However, what was intended to be a short-term solution, unintentionally resulted in the establishment of new price norms in […]
