Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […]
The Fight for Customer’s Attention has Intensified The COVID-19 pandemic has changed the face of retail forever. eCommerce quickly took the center stage as more brands and retailers were coaxed to move their businesses online or take the omni-channel route. The number of online stores grew rapidly and with that the competition to get in […]
How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go premium, what they stand to gain and lose, and why price alone isn’t everything. Table of Contents Premium pricing: A game of perception First, tap […]
eCommerce has grown tremendously in the last year and a half. While it was already on its way to mass adoption, the pandemic further accelerated the shift to digital and birthed many first-time online shoppers. The growth in eCommerce has opened many new avenues for brands and is a window into the future of retail. […]
It’s no secret that the pandemic has pushed the needle on alcohol sales across the world, forcing retailers to migrate to digital and omnichannel formats almost overnight. The IWSR reported the largest gain in sales volumes across the US since 2002, with an accelerated adoption rate for online purchases of alcoholic beverages. The lockdown forced […]
Businesses often spend an inadequate amount of time strategically thinking about their product prices. But price strategy deserves a lot more attention, especially for online brands and retailers. According to Oberlo, there will be more than 2.1 billion online shoppers in 2021. It is a given that they will comparison-shop. This means if the products […]
The New-Age of Retail & Demand Forecasting Demand is where it all starts. Whether you want to set up a new business or expand the current one, demand dictates your decisions every step of the way. In retail demand forecasting, many factors are based on demand. For example, assessing risk, inventory planning, capital expenditure, revenue, […]
Data is the new gold! Gone are the days when you had a small store on the corner of a street where all the customers in the neighborhood came to do their shopping. You knew each and every one of them. You had personal relationships with them, knew their likes and dislikes, their preferences, and […]
Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers int the age of Amazon. First things first: An Amazon repricer is software that automatically changes the price of your products on Amazon, according to factors like competition, cost and shipping. Meanwhile, the […]
Retail Has Transformed More In a Year Than in the Last 10 2020 was an unprecedented year and left the world in disruption and uncertainty. But, with the social distancing mandates and mandatory home quarantines came the sudden and lasting shift to eCommerce. Let’s look at some numbers that prove the point that retail’s massive […]
Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020 sportswear faced some unprecedented changes due to Covid-19 — both from customers and the market at large. For starters, Covid’s impact can be seen in changing customer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders […]
