Winning the Retail Brand War: Growth in 2020

Today’s retail landscape is becoming an increasingly complicated and competitive battlefield. In practically every retail sector, brands are struggling to keep up with the numerous evolving factors. Take, for instance, the struggle of capturing attention. How does a retail brand go about engaging an audience base that is constantly exposed to an overload of content? […]

Retail Budgeting: 3 Key Capabilities to Build During Economic Uncertainty

The current state of global retail is teetering on a cliff. Between the U.S. – China trade war, progressively stumbling sales figures, and the looming threat of recession, retailers everywhere are finding themselves in a dangerously precarious position. As such, it’s worth coming to terms with an increasingly apparent fact: technology-based data-driven pricing intelligence can […]

Predicting Consumer Demand this Holiday Season with Tariffs Looming

Intelligence Node recently published a study in partnership with Dynata, surveying more than a thousand US consumers about their thoughts on retail pricing, holiday sales, and how the US-China Trade War would affect them. CEO Sanjeev Sularia talks about the consumer survey data, the uncertainties facing retailers and consumers, and the implications of proposed tariffs […]

Zalando: A Lesson in Retail Pricing and Merchandising

In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with little more than efficient assortment planning and smart pricing tools. While retail merchandising competitors struggled, Zalando outpaced sales predictions In the past quarter alone, the […]

How To Drive Price Perception and Deliver the Walmart Value

With industry leaders like Walmart, Amazon, and Target setting the standard, matching your prices in real-time is becoming an increasingly difficult task. These big-name brands shrewdly utilize powerful proprietary algorithms to make their offers nearly impossible to beat. Walmart has aggressively speed up its digitization in the last five years to come up to speed […]

Why Prime Day is good for your business

When Amazon first introduced the world to Prime Day back in 2015, they flipped the e-commerce world right on its head. It started simply as a 20th-anniversary celebration promoting their Prime membership but has since ballooned into an event more impactful than Black Friday and Cyber Monday. In essence, they took a relatively uneventful sales […]

How To Marie Kondo Your Retail Pricing

Through “The Life-Changing Magic of Tidying Up,” Marie Kondo has transformed countless lives, both materialistically and psychologically. If only she could transfer that same power over to the e-commerce scene. As it currently stands, most brands’ online sales strategies are somewhat of a mess. Often, you’ll see a disconnect arise when these companies try to […]

Enforcing Your MAP Policy Is Essential for Brand Reputation

With the precarious state of today’s e-commerce landscape, your brand’s reputation is at risk… And so are your profits. As it currently stands, thousands of unchecked resellers are threatening the integrity of online products. By selling at below-listed prices, these resellers put a ceiling on a brand’s sales potential and dig into their margins. The […]

How to Curtail the Deep Discounting Cycle Plaguing Retailers

Amid the grim economic landscape of the recession, many retailers turned to deep discounting as a means to combat weak demand and shrinking profit margins. This provided a much-needed injection of revenue in the depressed market. However, what was intended to be a short-term solution, unintentionally resulted in the establishment of new price norms in […]