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The Importance of Competitor Price Comparison
The eCommerce landscape has become highly competitive with over 25 million online stores fighting for the attention of the same shoppers. Additionally, savvy shoppers use price comparison tools to compare…
How Brands Can Beat Third-Party 3P Sellers on Amazon and Walmart
The Difference Between Third-Party and First-Party Sellers A first-party (1P) seller is a brand/manufacturer that sells its inventory to Amazon/marketplace, who, then sells it to shoppers on its platform. A…
Amazon MAP Monitoring and Enforcement: A Guide to Protecting Your Brand
In the fast-paced world of eCommerce, maintaining control over your brand’s pricing and reputation is crucial. One key strategy to achieve this is through Minimum Advertised Price (MAP) monitoring. With…
Top 5 Strategies to Take Control of the Digital Shelf on Amazon
When you step into a retail store, you see a shelf decorated with beautiful products. When the products are strategically placed on a shelf, the shopper customer is automatically lured…
How AI and IoT Are Shaping Consumer Electronics in 2024
The consumer electronics landscape is rapidly evolving, driven by a mix of innovation, changing consumer preferences, and technological advancements. Reports show that this year, 78.3% of total consumer electronics sales…
Driving Retail Innovation with AI-Powered Predictive Pricing
Today’s digital retail landscape is increasingly competitive, and the ability to predict and proactively respond to market changes has become the need of the hour. Traditional pricing strategies, which are…
Boosting CPG Sales with Six Pillars of Digital Shelf Success
In the rapidly evolving landscape of retail, the digital shelf has emerged as a pivotal battleground for consumer packaged goods (CPG) companies. In 2024, the shift towards digital retailing is…
The Crucial Role of Price Matching in Today’s Retail Landscape
The 2024 economic climate has heightened shopper price sensitivity. This shift has sparked a retail revolution with dynamic, data-informed pricing strategies and cutting-edge technology. This surge in price consciousness among…