If you think your brand’s reputation speaks for itself, that you can rely on traditional marketing strategies and neglect the burgeoning world of mobile shopping, you’re dreaming. Shopify may be the biggest thing to happen to retail since online shopping and credit cards. The new mobile Shopify app can supercharge your sales. Think it’s not for you? Think again. Continue reading “5 Things You Need to Know About the New Mobile Shopify App”
A generation ago, the mall was an inevitable stop on the holiday shopping journey. Now, many consumers finish their shopping without ever listening to the drone of Christmas music, seeing giant sale signs, or fighting for their place in line. Cyber Monday is on track to become the new Black Friday, and the longstanding Friday shopping tradition may soon be a relic of the past. The right eCommerce pricing strategies are increasingly important for online sales, particularly in the days after Thanksgiving. Continue reading “Is Cyber Monday The New Black Friday?”
Fashion is subjective, they say. And ever evolving. As this interesting take on the history of shopping dictates.
Walk into a ‘store’ today and you suddenly experience the shift in environments. Out of the heat or cold or general chatter on the street, store spaces are made inviting, with a décor that goes with the brand. And of course the racks of products, accessories, etc placed at intervals, divided by artsy pieces or some other form of divider. It is almost like walking into a sacred space!