At Home Centre, we deal with household articles-including the likes of furniture, cushions, curtains, and bed linen-serving millions across different countries in the Middle East, India and and North Africa.
Most of these regions are currently seeing a massive spike in real estate, and there is a huge demand for furniture and furnishings. The markets evolved quickly, but the cut-throat competition in these regions was an obstruction to our success.
We needed a clear insight into the market, and this is where Intelligence Node helped us. With efficient analytical tools, we were able to understand how competitive we've priced our products and how many products we needed to have in each category to be a market leader.
Mederic Payne,CEO, Home Centre
Even with over 2,000 brick-and- mortar stores in Indonesia, it wasn't easy to step into the ecommerce world. However, having Incompetitor on hand meant that this transition was considerably smoothed over for us.
Using this software has made category mapping easy; it is easy for us to understand the best price to sell our products. Incompetitor has helped us with three valuable pieces of data-telling us the optimum selling price, the right selection of products, and understand our competition. Multilingual mapping breaks language barriers, and helps pull information-internally with descriptions, and externally as well, with global brands.
Amit Keswani,VP, Mitra Adiperkasa(MAP)
Global FMCG Giant
ELECTRONICS MULTI BRAND PLAYER,
WOMEN'S ONLINE FASHION PORTAL,
MULTI BRAND HOME DECOR PORTAL,
PRIVATE LABEL FASHION BRAND,