With the era of online shopping came the concept of dynamic pricing. This is a natural turn of events that might not be working as well as expected. Dynamic pricing is a strategy based on which retailers change the price of the product based on supply and demand.
If you have a Shopify store, then you likely already know that the market is forever changing, especially in the online marketplace. Therefore, to keep your sales at their highest, your pricing strategies have to change along with the prevailing market conditions. Dynamic pricing strategies will allow your store to be at the forefront, and […]
After the Thanksgiving marketing push, Black Friday online sales were up close to 20 percent in 2013 over the same period last year. For the uninitiated, Black Friday is the day after Thanksgiving that marks the start for the Christmas shopping rush. As many brick and mortar stores remain closed on Thanksgiving, Black Friday is […]