Implementing an Effective Loss Leader Pricing Strategy
What is Loss Leader Pricing, & Why do Retailers Implement it? Loss Leader pricing is a pricing strategy in which a company intentionally offers a product or service at a…
Why Walmart’s EDLP Strategy is a Game-changer
As inflation continues to impact businesses and consumers alike, the need to keep pricing low has become increasingly important. Walmart is one of the world’s largest retailers, recognized globally for…
Eliminate Margin Leakages with the Price Waterfall
What is the Price Waterfall? The “Price Waterfall” is a price optimization tool (or technique of analysis) that allows businesses to identify hidden costs. It is used to calculate the…
How to Dominate Retail with Omnichannel Pricing
Despite rapid technological progress, most businesses miss out on lucrative sales. They struggle to decode what’s working and what isn’t and find it hard to deploy all of the contextual…
A Retailer’s Guide to Competitor-based Pricing
In this article, you will learn about competitor-based pricing and its pros and cons. You will understand its types and how it differs from alternative pricing strategies.
The ABC’s of Promotional Pricing for a Successful Retail Business
Understanding Promotional Pricing and its Common Usage Regardless of whether we as marketers or consumers immediately recognize the phrase, promotional pricing has long since had its place in the commercial…
Value-based Pricing Strategy Explained with Real Examples
Content Summary : What is a Value-based Pricing Strategy? Two Common Myths About Consumer Value-based Pricing Strategy Myth: Brand Value Should Dictate Pricing when using a Value-based Pricing Strategy Myth:…