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MAP Pricing Policy: A Must Have For Brands In Today’s Digital Age

In the past decade, retail has evolved rapidly, opening numerous new opportunities for brands and retailers. Technology has further pushed the boundaries of retail and has given way to e-commerce adoption – further accelerated by COVID-19 in the past few months. With technology at their fingertips, today’s shoppers are informed and are constantly comparing prices […]

How Your Pricing Policy Affects Your Sales

Price optimization is one of the key factors in every business operation as it can raise prices whilst improving sales volumes at the same time. Savvy pricing managers will implement it and focus on building their business to cater to the most profitable customer. However, that sounds easier in theory than it is in practice […]

It’s All About (the) Pricing Strategies

On its own, pricing is a complex subject that requires thorough understanding, yet it is massively important. If you set it right, the sales and profit will flow. Get it wrong and, well, you know, you’re doomed, to put it mildly. Your pricing affects everything, from profit margins and sales to brand positioning and market […]

5 of the Best Penetration Pricing Examples

In a market heavily driven by consumer trust and brand loyalty, many consumers are reluctant to switch brands or try new products. The barriers to entry in a retail market are very high both due to the heavy competition and demanding consumer base. Retailers need to think outside the box to make waves in the […]

How To Marie Kondo Your Retail Pricing

Through “The Life-Changing Magic of Tidying Up,” Marie Kondo has transformed countless lives, both materialistically and psychologically. If only she could transfer that same power over to the e-commerce scene. As it currently stands, most brands’ online sales strategies are somewhat of a mess. Often, you’ll see a disconnect arise when these companies try to […]

Who won the 2019 grocery price wars?

2018’s grocery price wars have pitted technology against tradition, convenience against loyalty, and private labels against well-loved brands. Factors abound in determining which brands managed to reach success in this quickly evolving industry. Before crowning any victors in this battle, however, it’s worth answering an essential question first. What constitutes success in the grocery price […]

How to set fashion prices that fit

As fashion gets faster and more global, it’s also getting more complex and competitive. Many apparel retailers and brands struggle with decisions about which numbers to put on their price tags to ensure they attract enough consumers willing to pay while protecting their brand reputation and profit margins. Let’s look at how today’s most successful […]

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