Product Intelligence
“Trust the foundation beneath every comparison.”
Match exact, variant, and similar products with high precision, normalizing product relationships so every downstream decision (pricing, assortment, benchmarking) is built on comparable, trustworthy data.
From signal to advantage
Product Intelligence turns raw market data into decisions you can act on, at the speed the market now moves.
Exact, variant, and similar product matching at high precision.
Unit-based price benchmarking built on truly comparable, normalized products.
The trusted data foundation beneath every price, assortment, and benchmarking decision.
Built for the matches others miss
Matching is trivial when every product carries a clean identifier and a complete spec sheet. A great deal of the shelf doesn’t. Sherlock AI is built for the rest.
Catalogs that carry no UPC or GTIN at all, leaving conventional matching nothing to key on
Engines that decide a match from a product title and a hero image, and little else
Entire categories such as fashion, home and beauty, where unique identifiers were never assigned in the first place
Specs that disagree by a shade, a size or a count, on listings that were only half-filled to begin with
Every retailer naming the same item its own way, so genuine matches are never surfaced
Own-brand and unbranded lines with no branded equivalent to search against, a growing share of the shelf
A single product listed by a dozen sellers under a dozen names, each one reading as a separate item
Sherlock AI
High precision and high recall, at scale, continuously. Sherlock assembles comparable products from real-time crawls and our own databases, reads them across images and product detail, and decides each match. Sherlock does the heavy lifting; people sharpen it and handle the edge cases.
Three types of matches
Not every comparison is the same question. Sherlock resolves three, and keeps them distinct.
The identical product, the same variant in every respect. Change the capacity, the color, the generation or the offer, and it is a different variant, not an exact match.
The same product in a different quantity or color, and nothing more. A pack of one against a pack of two; 12 fl oz against 16; the same item in a new color.
A different product that does the same job: the one a shopper would treat as a true alternative. Most often used for private label, where an exact match usually doesn’t exist.
No single spec decides a match
For a similar, Sherlock weighs every available signal at once, structured and unstructured, rather than keying off one attribute or a rigid rule.
Product copy is routinely incomplete and inconsistent, so no single spec is reliable. Combining signals is what makes the match dependable, and the model behind it is refined on retail data collected since 2012 and thousands of real customer decisions.
Capabilities
Product Intelligence brings together the capabilities below: one layer of a single, unified platform.
Product Matching
Resolve your catalog against the market at scale, across retailers, marketplaces and regions.
Exact, Variant & Similar Matching
Three distinct match types, kept distinct, so a comparison answers the question you actually asked.
Unit-Based Price Benchmarking
Normalize to a common unit before comparing, so a multipack never reads as a price cut.
Private-Label Matching
Find the right comparable for own-brand products that have no branded equivalent to search against.
Confidence Scoring & Human Review
Every match carries a confidence level; the uncertain ones reach a person before they reach your data.
You set the direction, we do the matching
You choose the comparable brand to target, whether a competitor’s private label or another you’d cross-shop, and you set the price threshold. Finding the right comparable products across all of those signals is our job. You are not left defining every spec that might matter; the model carries that judgement.
Request a Sample POC →Discover the technology behind Intelligence Node’s AI-powered Product Matching and explore its real-world applications and use cases.
This is our foundation, and this is why we do it better
Product Intelligence is built on AI-driven matching precision, proven at scale across global retail. See why retailers trust our foundation over any alternative.
Explore Why Us →One architecture, four complementary layers
Each layer is stronger with the others. Product Intelligence is one part of a single, unified intelligence layer.
Match exact, variant and similar products so every comparison is like-for-like.
See competitive price, promotion and assortment change in near real time.
Structure catalog content so products are found by shoppers and by AI models.
Ask a question and get the driver, the recommendation and the drafted action.
See Product Intelligence in action
Talk to an expert about how Product Intelligence fits your retail operation.