What is Minimum Advertised Price (MAP)?

Minimum Advertised Price or MAP is a predefined price set by the manufacturer or a brand below which retailers agree not to advertise a product.

Why is a Minimum Advertised Price needed?

A Minimum Advertised Price (MAP) is needed to enable fair competition across all distribution channels and for brands to maintain their image and positioning and protect it from brand erosion.

Who sets a Minimum Advertised Price (MAP)?

Typically, manufacturers or brands that supply products to retailers or resellers set Minimum Advertised Prices for their products.

Can retailers sell below Minimum Advertised Price (MAP)?

If a product is protected under a MAP policy, retailers cannot display a price lower than the predefined minimum advertised price in advertisements or online listings. But, these restrictions are limited to advertised and listed prices and if a customer walks into a store, retailers can choose to sell the product below the minimum advertised price.

What is a Minimum Advertised Price (MAP) violation?

A Minimum Advertised Price or a MAP violation occurs when retailers advertise or list products online at prices below the agreed upon minimum advertised prices as defined in the MAP policy. MAP policies help keep track of authorized sellers and MAP violations can lead brands to identify unauthorized sellers and counterfeit products.

Why should I track Minimum Advertised Price (MAP) violations across online channels?

Tracking MAP violations enables brands to identify rogue sellers that are selling below the predefined MAP prices. It is a way to ensure your brand margins and identity are protected as deep discounts and low prices could erode your brand integrity and lead to distrust amongst your customers. It can also protect your retail partners against loss of sales due to unauthorized discounts provided by fraudulent sellers.

What is MAP monitoring software?

A MAP monitoring software tracks retailers and resellers across your eCommerce ecosystem 24x7 to identify any price violations and detect fraudulent sellers. It enables brand protection by automating MAP enforcement and keeping you updated on any price compliance violations through email alerts and notifications.

Does Intelligence Node's MAP monitoring detect fraudulent sellers and counterfeits?

Yes, Intelligence Node's AI-driven MAP monitoring goes beyond identifying price violations with 99% accuracy and 10-second refresh rates to detecting fraudulent sellers and alerting brands against counterfeit products. Our accurate, intuitive algorithms can find price compliance violations that often go undetected by other vendors or internal pricing software and can alert you of price violations in real-time via email notifications.

Can I implement a custom MAP monitoring strategy?

Yes, Intelligence Node offers a bespoke, scalable MAP monitoring solution which seamlessly integrates with your internal systems and enables you to implement a fully customized MAP monitoring strategy, fast. From choosing the number of SKUs, retailers, marketplaces and eCommerce websites to monitoring violations on a zip code or a global level, and tracking violations as frequently as every 10 seconds or once every day, we can accommodate all your requirements and present them to you in a unified, user-friendly dashboard.

Can MAP Monitoring solutions stop violations from Unauthorized Sellers on Amazon?

Yes, Intelligence Node's MAP monitoring solution can detect violations and unauthorized sellers on Amazon or any other marketplace or website where your products are sold. In addition, we offer frequent data refresh rates and real-time notifications so your team can respond quickly to these violations.

How do I get notified if there is a MAP violation?

With Intelligence Node's MAP Monitoring solution, your team gets real-time notifications on the MAP monitoring dashboard and price violation alerts through email notifications.

How can I get a demo of your MAP Monitoring Software?

You can request a free demo here and book a convenient time with our sales experts to learn more about our AI-driven MAP monitoring capabilities.

Identify the first violator, and act before margin erodes.

Protect your brand and margins with AI-driven MAP monitoring, enforcement, and compliance. With 99% price-matching accuracy, real-time notifications, and zipcode-level tracking, Intelligence Node identifies price violations, high-risk sellers and counterfeiters so you can take corrective action immediately, 24/7, worldwide.

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Days in breach

−$10.00

Deepest cut

Caught within

Violations open

Avg. violation lifespan cut

Match accuracy

Global monitoring

Code-level tracking

Margin growth in a quarter

What You Get

Protect your brand, and profitability.

A MAP policy alone isn't enough. You need AI-driven enforcement that monitors hundreds of thousands of your products online, keeps violators in line, and works around the clock and around the globe.

✓

Identify high-risk sellers and products with at least 99% accuracy.

✓

Track violations at the zipcode level, across the globe, 24/7.

✓

Get real-time email notifications the moment a violation occurs.

✓

Capture digital violation screenshots as proof of violation.

✓

Convert unauthorized sellers into legitimized, compliant sellers.

What's Inside

Get the MAP monitoring advantage.

MAP Monitoring brings together the capabilities below, powered by the Market Intelligence layer of a single platform.

Zipcode-level tracking

Identify violations down to the zipcode.

99% accuracy

Match violator products with confidence.

Real-time alerts

Email intimation the moment a violation happens.

Violation capture

Screenshot evidence for enforcement.

Unauthorized seller detection

Flag high-risk and counterfeit sellers.

Plug-n-play

No tech integration needed; intuitive UI, no training.

How It Works

From violation signal to enforcement.

MAP Monitoring is one real-time decision workflow on the Market Intelligence layer, accuracy and speed are the differentiators.

Detect
AI matches your products across sellers at 99%, tracking price at zipcode level, 24/7.
Alert
Real-time email notifications flag violations with captured evidence.
Enforce
Identify the first violator, tackle high-risk sellers, and act before margin erodes.

Guaranteed Accuracy

Accuracy that makes enforcement stick.

Data 'on time' delivery

Data delivered at the pre-agreed time(s), 99% of the time.

Data freshness

All SKUs updated within the contracted window.

Matching accuracy

Only 1 false positive per 100 SKUs matched (exact matches).

Recall rate

No more than 1 false negative per 50 unmatched SKUs.

“With Intelligence Node we were able to accurately identify multiple price violations at the zip code level within days of going live. These features along with real-time email notifications have made MAP monitoring extremely easy for us to implement & get results fast.”

Anna B.

Sales Analytics Manager, Nestlé

Integration

AI-powered MAP enforcement, plug & play.

No tech integration needed. Customizable alerts and an intuitive UI let your team monitor, enforce, and prove compliance across the globe, backed by 99%-accurate matching and real-time notifications.

Book a Demo See the Market Intelligence layer

Frequently Asked Questions

MAP Monitoring

Where It Fits

One solution. One intelligence layer.

MAP Monitoring is powered by the Market Intelligence layer, part of a single platform, not a point product.

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