It pays to get in a shopper’s face.
Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes certain products to the top, and they can significantly differ from their direct competitors. Each retailer has a different approach to selecting products to make more visible than others. That’s why visibility ranks are crucial for every e-commerce website’s merchandising strategies.