What’s Seen is Sold. Right?

It pays to get in a shopper’s face.

Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes certain products to the top, and they can significantly differ from their direct competitors. Each retailer has a different approach to selecting products to make more visible than others. That’s why visibility ranks are crucial for every e-commerce website’s merchandising strategies.

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Fitbit Charge 2: How Data Can Help Fitbit Win the Category Back

Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product pricing and timing impacts, not just the sales, but also its visibility at an online store. Working on this factor can help Fitbit elbow out the competition, all with the right data.

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How Data helps Herman Miller outwit global rivals

To boost product visibility and sales with optimized prices, retailers and brands can use retail data analytics to access real-time insights into the global e-commerce landscape. Let’s look at how Michigan-based furniture manufacturer Herman Miller can use retail data analytics to gain a competitive advantage in the global retail market.


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The Business Behind That Perfect Party Dress

So we’ve been an entire month into the New Year, and while we were still in the post-party season detox mode, retailers across the US were already out with up to 80% discounts on the merchandise that was “fresh” and “new in” just before Christmas. The holiday season of 2016 saw an overall surge in discounts after the Black Friday/Cyber Monday sales; a shift in the dynamics of retail sales calendar in the States accounted to be driven by millennials who apparently shopped way early before Thanksgiving, and more later.

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Decoding Decisions with Big Data!

1st May is just a couple weeks away. And we cannot wait to see the way Myntra fares. Going mobile! What will be the result? The management and directors may have studied the ins and outs before making a decision that has the ability to set a new standard in the world of eCommerce in India;

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How Financial Services firms are leveraging Big Data?

Financial Services today is an umbrella that covers everything from bank loans to insurance services. There are so many functions involved in the financial services sector that it is easy to lose count. In technical terms, financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that manage money, including credit unions, banks, credit card companies, insurance companies, accountancy companies, consumer finance companies, stock brokerages, investment funds and some government sponsored enterprises.

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Semantics- Reading between the Lines!

Big data analysis has made all sorts of things easier. The power of data is finally being harnessed in spades for various functions. Marketers and retailers alike are using big data to understand their consumers or customers respectively.

There are various facets of big data analytics that give it all the more power. One of the biggest data points today is the social media. All marketers accept the fact that the social media is a powerful tool to capture consumer attention.

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Big Data and Food Production…

Big data has revolutionized the way we solve our many problems. It has completely changed the world’s perception of people and things. With the availability of precise and thorough information, making decisions has become easy. The magic of Big Data has spread everywhere. All possible applications of data analytics have been studied. Newer and better uses of big data are being discovered daily.

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Big Data analytics and its integration with Social Media

Big Data is the buzzword today… Everything is about gathering and predicting data. In every field that we hear of, big data has made inroads. Call it exploitation or what have you to… but Big Data is here to stay.

We’re told that the potential for beneficial insights mined from anonymous, adequately protected data is enormous. So where does all of this indispensible data come from? There are structured and unstructured data according to those who bandy jargon.

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