Blog Home / Big Data

What’s Seen is Sold. Right?

It pays to get in a shopper’s face. Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes […]

Fitbit Charge 2: How Data Can Help Fitbit…

Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product […]

How Data helps Herman Miller outwit global rivals

To boost product visibility and sales with optimized prices, retailers and brands can use retail data analytics to access real-time insights into the global e-commerce landscape. Let’s look at how Michigan-based furniture manufacturer Herman Miller can use retail data analytics to gain a competitive advantage in the global retail market.

The Business Behind That Perfect Party Dress

So we’ve been an entire month into the New Year, and while we were still in the post-party season detox mode, retailers across the US were already out with up to 80% discounts on the merchandise that was “fresh” and “new in” just before Christmas. The holiday season of 2016 saw an overall surge in […]

Decoding Decisions with Big Data!

1st May is just a couple weeks away. And we cannot wait to see the way Myntra fares. Going mobile! What will be the result? The management and directors may have studied the ins and outs before making a decision that has the ability to set a new standard in the world of eCommerce in […]

How Financial Services firms are leveraging Big Data?

Financial Services today is an umbrella that covers everything from bank loans to insurance services. There are so many functions involved in the financial services sector that it is easy to lose count. In technical terms, financial services are the economic services provided by the finance industry, which encompasses a broad range of organizations that […]

Semantics- Reading between the Lines!

Big data analysis has made all sorts of things easier. The power of data is finally being harnessed in spades for various functions. Marketers and retailers alike are using big data to understand their consumers or customers respectively. There are various facets of big data analytics that give it all the more power. One of […]

Big Data analytics and its integration with Social…

Big Data is the buzzword today… Everything is about gathering and predicting data. In every field that we hear of, big data has made inroads. Call it exploitation or what have you to… but Big Data is here to stay. We’re told that the potential for beneficial insights mined from anonymous, adequately protected data is […]

Pet That! – Big Data in the Pet…

Dogs have ever been man’s best friend. Pet owners equate their canine companions with children and dote on them just in the same way. The list of products catering to the pet industry has become endless. New fashion trends, new hairstyles, you name it, they have already done it. These trends may cross into the […]

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