Data is the new gold! Gone are the days when you had a small store on the corner of a street where all the customers in the neighborhood came to do their shopping. You knew each and every one of them. You had personal relationships with them, knew their likes and dislikes, their preferences, and […]
The past several years have proved that the retail arena is packed with intense competition, and like it’s neighbouring products, the retail movement of consumer electronics is subject to constant shifts in consumer behavior and changing trends, as demand and preferences move with the economic climate and innovation in that field. That being said, 2020 […]
It pays to get in a shopper’s face. Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes […]
Fitbit had a tough time maintaining its status quo as the category leader in fitness trackers and overall wearables in 2017. Falling to the third place for the first time in the first quarter of 2017, between Chinese gadget maker Xiaomi and Apple, what the fitness brand could do with is a little introspection. Product […]
To boost product visibility and sales with optimized prices, retailers and brands can use retail data analytics to access real-time insights into the global e-commerce landscape. Let’s look at how Michigan-based furniture manufacturer Herman Miller can use retail data analytics to gain a competitive advantage in the global retail market.