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Winning the Retail Brand War: Growth in 2020

Today’s retail landscape is becoming an increasingly complicated and competitive battlefield. In practically every retail sector, brands are struggling to keep up with the numerous evolving factors. Take, for instance, the struggle of capturing attention. How does a retail brand go about engaging an audience base that is constantly exposed to an overload of content? […]

All About Incompetitor’s Accurate Data Tracking Technology

Introduction Market research has asserted itself as one of the primary ways of functioning for online businesses. In the grand scope of online retailing, there is so much competition that makes it hard to count a fraction of them, let alone all. It takes a lot of dedication and thoughtful planning to acquire the competitive […]

The Quick And Easy Guide To Retail Management Systems

“The customer is the king.” This is the motto of every retailer today, and for a good reason. It’s every retailer’s responsibility to ensure the customer is more than just satisfied with their shopping experience in order to retain and draw new customers. With this attempt, retailers are now extending retail management beyond their products, […]

5 Things You Need to Know About the New Mobile Shopify App

If you think your brand’s reputation speaks for itself, that you can rely on traditional marketing strategies and neglect the burgeoning world of mobile shopping, you’re dreaming. Shopify may be the biggest thing to happen to retail since online shopping and credit cards. The new mobile Shopify app can supercharge your sales. Think it’s not […]

The Definitive Guide To Predictive Analytics

A branch of advanced analytics that allows you to predict unknown events in the future, predictive analytics is a highly sought-after technology that gives you an upper hand when it comes to competition. The analysis is an easy-to-use process, thanks to the advancing technology and smarter and faster computers. The need for an intelligent strategy […]

iPhone 7 Launch: Between the Lines

As the dust settles, we scrutinize the live streaming of Apple’s much-awaited launch event at the Bill Graham Civic Auditorium in San Francisco frame by frame to bring you the salient aspects of the new iPhone 7’s launch strategy. Here’s what most people may have missed or overlooked amidst all the reviews, live comments, and […]

Understanding Omnichannel Retailing In Detail

As time progressed, more avenues were added to interact and engage customers. These included telephones, emails, and catalogues. As of today, the list of channels has grown by leaps and bounds. Customers and retailers nowadays interact through the internet, smartphones, and televisions. Basically, omnichannel retailing offers convenience and opportunities for interaction to maximise revenue and […]

Pricing Psychology Tricks: How and Why They Work

Pricing psychology is more essential than ever to position your business for success in the marketplace. In fact, its use dates back at least to the late 19th century, as newspapers battled for readership supremacy. Nowadays, consumers are inundated with sales offers at every turn, and while today’s technology makes it easier than ever to […]

Relevance Commerce: Survival Of The Slickest

Retailing as we know it has undergone a sea change. The siloed nature of legacy retailing is re-structuring from brick and mortar to clicks and swipes at a fiercly rapid pace. Retail trade entities have started moving towards what is now commonly referred to as ‘Omni-Channel’. Omni-channel, the holy grail of retailing is supposed to provide […]

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