Today’s retail landscape is becoming an increasingly complicated and competitive battlefield. In practically every retail sector, brands are struggling to keep up with the numerous evolving factors. Take, for instance, the struggle of capturing attention. How does a retail brand go about engaging an audience base that is constantly exposed to an overload of content? […]
Introduction Market research has asserted itself as one of the primary ways of functioning for online businesses. In the grand scope of online retailing, there is so much competition that makes it hard to count a fraction of them, let alone all. It takes a lot of dedication and thoughtful planning to acquire the competitive […]
“The customer is the king.” This is the motto of every retailer today, and for a good reason. It’s every retailer’s responsibility to ensure the customer is more than just satisfied with their shopping experience in order to retain and draw new customers. With this attempt, retailers are now extending retail management beyond their products, […]
If you think your brand’s reputation speaks for itself, that you can rely on traditional marketing strategies and neglect the burgeoning world of mobile shopping, you’re dreaming. Shopify may be the biggest thing to happen to retail since online shopping and credit cards. The new mobile Shopify app can supercharge your sales. Think it’s not […]
A branch of advanced analytics that allows you to predict unknown events in the future, predictive analytics is a highly sought-after technology that gives you an upper hand when it comes to competition. The analysis is an easy-to-use process, thanks to the advancing technology and smarter and faster computers. The need for an intelligent strategy […]
If you’re in the retail marketing business, you’ll know how important retail inventory management is. Having the right product at the right time — and in the right amount — is indispensable, because you cannot stock up on an inventory without an estimate of the amount you would be spending. Many assets have depreciation value; […]
As the dust settles, we scrutinize the live streaming of Apple’s much-awaited launch event at the Bill Graham Civic Auditorium in San Francisco frame by frame to bring you the salient aspects of the new iPhone 7’s launch strategy. Here’s what most people may have missed or overlooked amidst all the reviews, live comments, and […]
Competition is a universal fact of business. Regardless of what your industry is, chances are that you always have one eye on others in your field. When it comes to marketing your eCommerce business, this vigilance may be even more justified, seeing as this particular niche has grown exponentially in the past few years. The […]
As time progressed, more avenues were added to interact and engage customers. These included telephones, emails, and catalogues. As of today, the list of channels has grown by leaps and bounds. Customers and retailers nowadays interact through the internet, smartphones, and televisions. Basically, omnichannel retailing offers convenience and opportunities for interaction to maximise revenue and […]
Pricing psychology is more essential than ever to position your business for success in the marketplace. In fact, its use dates back at least to the late 19th century, as newspapers battled for readership supremacy. Nowadays, consumers are inundated with sales offers at every turn, and while today’s technology makes it easier than ever to […]
Retailing as we know it has undergone a sea change. The siloed nature of legacy retailing is re-structuring from brick and mortar to clicks and swipes at a fiercly rapid pace. Retail trade entities have started moving towards what is now commonly referred to as ‘Omni-Channel’. Omni-channel, the holy grail of retailing is supposed to provide […]
