Who is set to win the 2020 grocery price wars?

With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market which has been highest in importance, testing all their existing retail management systems and abilities to keep up with demand. Factors such as quality, price,  […]

Protecting your Retail Brand Against the Growing Counterfeit Threat

Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust.  With the alarming growth of this counterfeit threat, […]

50 Statistics to Understand the Online Consumer in 2021 and Beyond

2020 has brought with it a host of unforeseen changes in the day-to-day life of a typical American shopper and a massive shift in behavior, priorities, and sentiments concerning his/her consumption patterns. So far this has meant that long-established, strong, and seemingly evergreen knowledge of consumer behavior trends has been turned on its head to […]

The Retail Guide To Selling To The 2020 Online Shopper

The year 2020 has been a rollercoaster ride for retailers, with the COVID-19 pandemic disrupting global businesses and pushing economies into recession, tit-for-tat tariffs, growing counterfeit market and the accelerated adoption of e-commerce shopping. The onset of the pandemic resulted in the enforcement of home quarantines and lockdowns across countries, coaxing people to order online, […]

The Consumer Buying Behavior Report 2020 – An Overview

The year 2020 has been one of the most unpredictable years for the retail sector with COVID-19 wreaking havoc across the globe. Even before the pandemic hit us, the retail sector was wading through choppy waters with U.S. President Trump imposing tariffs on international goods, potential recession looming over us, and Millennials and Gen Z […]

Predicting Consumer Demand this Holiday Season with Tariffs Looming

Intelligence Node recently published a study in partnership with Dynata, surveying more than a thousand US consumers about their thoughts on retail pricing, holiday sales, and how the US-China Trade War would affect them. CEO Sanjeev Sularia talks about the consumer survey data, the uncertainties facing retailers and consumers, and the implications of proposed tariffs […]

Our Data Deep Dive on the US Consumer Electronics Industry

The past several years have proved that the retail arena is packed with intense competition, and like it’s neighbouring products, the retail movement of consumer electronics is subject to constant shifts in consumer behavior and changing trends, as demand and preferences move with the economic climate and innovation in that field. That being said, 2020 […]

Decoding Shopper Behavior with Data Science

Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]