Retail Terms and Glossary

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A

  • AOV – Average Order Volume

C

  • CRO – Conversion Rate Optimization

D

  • DaaS – Data as a service

E

  • EPC – Electronic Product Code
  • EOL – End of Life
  • EDLP – EveryDay Low Price
  • EAN – European Article Number

I

  • IPQ – Initial Purchase Quantity
  • ISBN – International Standard Book Number

K

  • KPI – Key Performance Indicator

L

  • LTV – Customer Lifetime Value (of a Customer)
  • LBO – Leveraged buyOut

M

  • MSRP – Manufacturer Suggest Retail Price
  • MRP – Maximum Retail Price
  • MAP – Minimum Advertised Price

O

  • OTB – Open To Buy
  • OOS – Out of Stock
  • OSP – Outlet Sales Productivity

P

  • PLU – Price Look Up
  • POP – Point of Purchase
  • POS – Point of Sale
  • POSA – Point of Sale Activation
  • POV – Point of View
  • PO – Purchase Order

R

  • RFID – Radio Frequency Identification
  • RRP – Recommended Retail Price
  • RSI – Retail Sales Index
  • RDF – Retailer Development Funds
  • RTV – Return to Vendor

S

  • SG&A – Sales General & Administrative Costs
  • Sell-in – Sales or shipments to a retailer
  • Sell-out – Sales or shipments to distributor
  • Sell-thru – Sales out to a consumer through a retailer
  • SaaS – Software as a Service
  • SKU – Stock Keeping Unit
  • SCM – Supply Chain Management

U

  • UPC – Universal Product Code

W

  • WOS – Weeks of Supply

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