Digital Shelf Analytics that Helps You Win First Page Visibility

Most customers don’t go beyond the first page of search results, making high search and digital shelf ranking critical to converting shoppers into buyers. With Intelligence Node’s AI-driven Digital Shelf Analytics software, you can review, compare, and optimize your product listings to boost your search rankings and improve your conversions.

corner Digital Shelf
20%

sales uplift moving from 2nd page to 1st page of search results

5.66x

more effectiveness with SEO than paid search advertising

2x

shopper conversion with comprehensive product and image content

Optimize Your Product

Optimize Your Product Descriptions & Imagery

Ranking on digital shelves depends largely on your product copy, attributes coverage, and imagery. An incomplete description, or a single image representing the product is detrimental to high digital shelf rankings. Furthermore, inaccurate or missing information discourages customers from buying your products.

With Intelligence Node’s Digital Shelf Optimization and Proprietary Computer Vision,
  • Analyze the top performing keywords and SKUs
  • Enrich your product attributes to reflect the right descriptions, high quality images, and SEO keywords
  • With Product Improvement Score, find and bridge the gaps in your product descriptions to improve your digital shelf and search performance
Compare Map

Track & Benchmark Against Competitor Visibility Performance

You cannot convert shoppers into buyers if your products are not visible to them online. When browsing online, more than 80% of shoppers don’t go beyond the first page of search results. And, if your competitors are ranking on the first page while you struggle to make it to the top 10 rankings, chances are you are losing customers to your competitors.

With Intelligence Node’s Digital Shelf Software,
  • Benchmark your product performance against your competitors
  • Track competitor search rankings and review their digital shelf performance
  • Analyze and implement optimizations that are working for your competitors
Compare Map
Optimize Assortments and Ensure

Optimize Assortments and Ensure Stock Availability

With your products being sold across hundreds of websites, it becomes humanly impossible to ensure optimum product availability and right assortment mix across websites at all times. Out of stock products lead to lost sales and a subpar experience for shoppers. It also affects digital shelf ranking and can result in reduced conversion rates.

With Intelligence Node’s Assortment and Availability solution,
  • Track product availability across online stores and retailers
  • Forecast demand based on sales velocity to plan for ideal stock levels in advance
  • Identify the best selling SKUs across platforms and ensure their availability
  • Analyze trends to offer the right assortment mix across stores

Advanced Digital Shelf Analytics
Now at Your Fingertips

See what our products can do for your retail targets in just a quarter!
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Analyze Customer Reviews

Analyze Customer Reviews & Shopper Sentiment

Shoppers trust customer reviews and ratings. In fact, many shoppers depend on them while making a purchase decision. Moreover verified customer reviews are an important metric that weighs on your digital shelf ranking apart from being an effective metric to understand how your customers perceive you.

With Intelligence Node’s Digital Shelf Analytics,
  • Incorporate keywords from positive customer reviews into your descriptions
  • Monitor customer sentiment and feedback and apply it to your product features and descriptions
  • Identify trending keywords from customer reviews and a summary of consumer sentiment with ‘Customer Reviews & Ratings’ dashboard
Offer Competitive Prices

Offer Competitive Prices That Win You Visibility & Customers

Your organic search rankings depend on many factors, price being one. If you are priced competitively on marketplaces or eCommerce websites, it positively impacts your search rankings and improves your visibility. It helps you win more customers by offering them prices that convert. On marketplaces like Amazon, it is key to winning the buy box and hence getting in front of a potential buyer.

With Intelligence Node’s Pricing & eCommerce Analytics,
  • Track competitor prices multiple times a day
  • Price your products competitively with smart price recommendations and automated price optimization
Offer Competitive Prices

Trusted by category leaders around the globe and across all retail industries

Frequently Asked Questions

Digital Shelf Analytics

The Digital Shelf is a collection of different digital touchpoints related to a product that shoppers interact with before making a purchase decision. It is where shoppers find your products online - in online search results, marketplaces like Amazon and Walmart, your own Direct-to-Consumer (DTC) website, shoppable social media promotions or digital ads. It is where shoppers go to browse, analyze, and compare products they intend to buy, similar to a physical display in a brick and mortar store.
Digital Shelf Optimization is the process of constantly reviewing and optimizing your brand’s presence across digital platforms to ensure prominent product placement, visibility, and brand consistency. While in a physical store display brands can enhance their product visibility with attractive packaging, brand displays, and strategic placement of products, the Digital Shelf ranking depends largely on product content and is influenced by factors like product copy and keywords, competitive prices, product reviews, assortment, and product availability. Hence, Digital Shelf optimization involves optimization of all these factors and more, that affect your online brand presence. By continuously optimizing your Digital Shelf presence, you can ensure that your products are visible to shoppers at the top of search results as well as digital shopping channels like third party marketplaces, retailer websites, etc.
Where your products appear on the Digital Shelf space has a direct impact on your conversion rates as 80% of shoppers don’t go beyond the first page of search results while browsing for products online. Hence, Digital Shelf Optimization becomes extremely important to ensure that your products are ranking on top of search results and can be easily found by shoppers looking to make a purchase. With Digital Shelf Optimization, brands and retailers can monitor and analyze their competitors’ product visibility and can boost their Digital Shelf presence by optimizing myriad factors like product copy, keywords, reviews, and pricing that can directly impact their online visibility.
Intelligence Node Digital Shelf Analytics is an AI-driven software for brands and retailers looking to improve their Digital Shelf rankings. Intelligence Node offers a comprehensive plug & play solution that is powered by it’s proprietary machine learning algorithms, advanced analytics, and computer vision to track, compare and optimize product listings in near-real-time. Intelligence Node Digital Shelf Analytics solution consists of various modules including product copy generation and audit, keyword analysis, image optimization, assortment and availability optimization, customer reviews and shopper sentiment analysis, pricing and promotions, etc.
Intelligence Node Digital Shelf Analytics software is powered by proprietary AI technology, Computer Vision, Natural Language Processing (NLP), and a patented similarity engine and is battle-tested by global brands and retailers with presence on 6 continents. The following capabilities set it apart from its competitors and make it a sought-after solution:
  • 10-second data refresh rates
  • NLP powered product copy generation
  • Product image optimization with AI computer vision
  • Product Improvement Score to enhance product copy with the right keywords
  • 99% product matching accuracy for accurate price comparisons and assortment insights
  • A retail dataset of over 1 billion+ unique retail products
  • Plug and play APIs for quick implementation and rapid ROI
  • Language-agnostic capability and global presence
Yes, Intelligence Node offers highly customizable, scalable Digital Shelf Analytics software which can be seamlessly integrated with your internal systems through plug & play APIs. From choosing specific Digital Shelf modules, number of SKUs and competitors, geographies, data refresh rates (as frequent as every 10 seconds), to the data consumption format and custom email alerts, Intelligence Node offers you a solution that is truly tailored to your requirements and presents it to you in the form of a simplified, user-friendly dashboard.
Brands and retailers should consider the following factors while evaluating Digital Shelf software:
  • Technology : utilizes cutting-edge, intuitive AI/ML technology that needs little human intervention and can automate and streamline your Digital Shelf strategy
  • Scalability: is easily scalable to accommodate your evolving business needs
  • Accuracy: provides high levels of data accuracy and reliable insights
  • Accessibility: can be accessed anywhere through APIs or online SaaS portals and needs minimum to no integrations
  • Customizations: can be tailored to your unique needs
  • Costs: is affordable and can give rapid return on investment
You can request a free demo by booking some one-on-one time with our sales experts here. Our sales experts would be happy to understand your requirements and walk you through our AI-driven Digital Shelf capabilities.
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