Maximizing Digital Shelf Presence:

A 30% Visibility Increase on Amazon for a Top CPG Brand

Background

A leading consumer packaged goods (CPG) brand faced the challenge of optimizing its digital shelf strategy and product copy on Amazon. The brand aimed to improve its visibility, conversion rates, and overall digital shelf performance of its dental hygiene range in a highly competitive online marketplace.

Challenge

The brand struggled with inconsistent product listings, suboptimal keyword usage, and a lack of actionable digital shelf insights. It needed a comprehensive solution to monitor and optimize its product content, ensuring it stayed ahead of competitors and met Amazon’s ever-evolving standards.

Solution

The brand partnered with Intelligence Node to leverage its digital shelf analytics solution and content optimization tools. The collaboration focused on several key areas:

Digital Shelf Analytics

Intelligence Node conducted a thorough analysis of the brand’s existing product listings and identified key areas for improvement.

We performed in-depth keyword research to identify high-volume search terms relevant to the brand’s products. These keywords were then integrated into the product listings to enhance visibility by identifying gaps and opportunities for improvement.

Content Optimization

Utilizing Intelligence Node’s advanced tools, the brand optimized product titles and descriptions with high-performing keywords and the right attributes. This ensured its listings were both search-engine friendly and engaging for potential customers.

Intelligence Node’s Gen AI-powered content generation tool helped the brand rewrite its product titles and descriptions with all the right keywords and attributes while adhering to Amazon’s content guidelines.

Performance Monitoring

Intelligence Node's continuous monitoring and reporting allowed the brand to track the impact of changes in real-time. This facilitated timely adjustments to strategies based on performance data.

Throughout the process, Intelligence Node provided continuous support and insights, allowing the brand to make data-driven decisions and maintain a competitive edge in near real-time..

Results

The partnership with Intelligence Node yielded significant improvements in the brand’s digital shelf performance on Amazon:

Increased Visibility:

Optimized listings resulted in a 30% increase in organic search visibility, significantly reducing retail media spending on sponsored search results and PPC.