Intelligence Node analyzes the impact of Private Label products on the online supermarket brands in the UK. By understanding the volumes and visibility for Private Label products, retailers and brands can position themselves to capitalize on opportunities they open up.
Our research shows that the consumer’s trust in Private Label products has increased over the years. Their quality matches or exceeds that of brand names, while being sold at competitive prices. Using Intelligence Node’s proprietary SaaS tool Incompetitor®, we’ve analyzed how Tesco, ASDA & Sainsbury’s position their Private Label products against brand names.
This report investigates & suggests categories & price points that work best for this set of UK based e-tailers.