Analysts have projected as much as 4.5% growth in holiday retail sales this year. Yet we find the consumer, deterred by talks of a potential recession, reeling from the early effects of the ongoing US-China trade war, determined to spend cautiously in what will prove to be a critical last quarter for retailers.
Read more insights on the most susceptible retail categories, brand loyalty, and the factors influencing shoppers in the US in this exclusive survey report, conducted by Intelligence Node in partnership with Dynata™
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