The Indian fashion landscape has changed in leaps and bounds. This is fueled by increased mobile penetration and faster internet networks in the country. Slated to become the youngest country on the planet by as early as 2021, India already has a sizeable chunk of millennials. This young, highly lucrative and influential demographic makes India a ripe market for global fashion players to operate in.

As a retail tech startup, we felt obliged to share insights on the Indian fashion landscape. We gleaned insights from 1,784,090 SKUs across 12,058 brands identified by Incompetitor™, our proprietary retail analytics platform. This whitepaper seeks to inform & conform brands, retailers and researchers about the dynamics of this flourishing market.


69% 69% of the Indian fashion catalog caters to women
42% Ethnic wear occupies 42% of the Indian apparel catalog
ethnic Ethnic wear has the highest average selling price as well as the highest average discount
51% 51% of the footwear catalog is reserved for men

Intelligence Node predicts that organized retail will grow at a CAGR of 21% between 2015 and 2020 reaching an overall figure of $180 billion.

This growth will be equally driven by online and offline organized sectors. We expect fashion to contribute nearly 50% of the staggering growth in e-tail revenues.