From Signals to Alpha
in Product Retail

Where retail leaders tune into the signals beyond the boardroom. Every product is a trade, every price a signal, and every shift in demand a revaluation of reality. The pyramid has flipped on retail — and the marketplace is now where culture, creativity, and clicks collide.

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Latest Clips

The cast of commerce, creativity, and technology.

LATEST

Algorithms, Trust, and the Law: Flashpoints of Pricing Risk & Profitability for Retail Executives

Ft. Lucy,Eugene

Signals to Scale: Why Only a Fraction of Retail Product AI Projects Deliver

Ft. Yasen,Lucy

Introducing The Commerce Cast Podcast

Ft. Sanjeev,Lucy

About The Podcast

The Commerce Cast explores the forces reshaping retail at the intersection of people and product intelligence. Hosted by Sanjeev and Lucy, it cuts through the chaos with fresh perspectives, data-driven insights, and bold conversations. Each episode spotlights the pioneers and practitioners pushing the frontier, revealing how intelligence, technology, and creativity turn signals into strategies for growth, resilience, and lasting impact.

Meet The Hosts

SANJEEV SULARIA

Founder & CEO, Intelligence Node

Sanjeev Sularia is the CEO and Co-Founder of Intelligence Node, where he has built one of the industry’s leading retail product intelligence platforms trusted by global retailers. A serial entrepreneur with a background in finance and technology, Sanjeev has spent his career at the forefront of data-driven transformation — helping retailers harness intelligence to drive growth, profitability, and innovation. As co-host of The Commerce Cast, he brings a pragmatic yet visionary voice, translating the numbers behind the marketplace into real-world strategies. With a global perspective and a passion for the future of retail, he opens up conversations that cut through complexity and inspire leaders to rethink how commerce works in a rapidly shifting landscape.

LUCY NICHOLLS

Vice President Global Marketing, Intelligence Node

Lucy Nicholls is a global marketing leader and creative strategist whose career sits at the intersection of retail, technology, and culture. With a background spanning design and data, she helps enterprise retailers and brands translate the signals of a shifting marketplace into creativity that converts in a new era of commerce. As co-host of The Commerce Cast, she brings a bold yet grounded voice, exploring how people, culture, and technology collide to shape a new cast of modern retail. With a global perspective and a passion for people and progress, she opens conversations that cut through the noise and challenge leaders to see opportunity in transformation.