Faced with the disruptive forces of savvy shoppers and intense competition, assortment planning is more complex than ever for retail brands. These forces impact your ability to provide the right products at the right prices, places and times for a superior customer experience.
To attract shopper traffic, companies now adopt a demand-driven, customer-centric assortment optimization strategy has become as a business necessity. Your retail assortment management strategy also needs to evolve from a definitive "Here's what we will sell" to an inquisitive "What should we sell? What does the customer want from us?" The right answer for you lies in consumer and competitive trends.
For assortment optimization insights in retail, Intelligence Node offers Incompetitor™, a retail analytics software that gives you visibility into your competitors' pricing, promotion and catalog strategies. Its real-time insights ensure your online retail presence - including product assortment - is always one step ahead of the competition.