Information truly is power: Consumers' around-the-clock access to abundant product information has revolutionized the retail sector. Pervasive digital and mobile technology, shoppers makes more informed than ever, using online content and data to discover, research, compare and buy products from anywhere at any time.
For retailers and brands, information is also a game-changer. Retail data analytics can help companies stay ahead of shopper trends by applying customer analytics in retail to uncover, interpret and act on meaningful data insights, including in-store and online shopper patterns.
Data insights from retail analytics software can help you spot emerging trends before your competitors do. Big data and online retail analytics can also give you certainty and confidence as you plan new ways to delight your customers.
Sanjeev Sularia, CEO and Co-founder, Intelligence Node