Examining the increasingly digital, personalized sportswear market.
As with many retail sectors, the 2020-21 sportswear faced some unprecedented changes due to COVID-19 — both from customers and the market at large.
For starters, COVID’s impact can be seen in changing consumer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders and work-from-home set-ups that naturally led people to ditch the buttons and collars in favor of comfort. And this comfort frequently manifested in athleisure — what with its multi-purpose functionality and often sleek vibe.
Constant shifts in consumer behavior are translating into outsized business impact: from missed conversions and slower inventory turns to weaker margins. Shopping is no longer simple or linear; consumers move between…
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Intelligence Node is proud to be the Official Awards Sponsor for the Women Leaders Summit & Awards India 2025, taking…
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