How Data-Driven Assortment Optimization Empowers Online Retailers

What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or another, comes face to face with. How you answer it, though, makes a world of difference: Do you rely on intuition, on long-held practices supported […]

Why Visual Merchandising Matters More Than Ever

BOOM! That’s how immediate the impact of visual merchandising is on retail shoppers – and why compelling visuals are a strategic asset in omnichannel retail. Visual merchandising presents a retailer’s physical store or e-commerce website in an enticing way to attract customers. Yet the objective isn’t just to look alluring – it’s to fuel retail […]

Assortment Planning – The Holy Grail of Merchandising

With retail transitioning into a consumer-driven business faster than ever, issues like determining the best product mix and inventory size are of strategic importance to a retailer looking to cash in at the e-commerce platforms. Assortment planning perhaps plays an even bigger role today than ever with ever-shortening lead times, personalizations, and year-round discounts. Which begs […]

Zalando: A Lesson in Retail Pricing and Merchandising

In the competitive world of fashion retail, getting ahead of the pack with consistent spikes in revenue is no easy task. And yet, German-based Zalando has done exactly that with little more than efficient assortment planning and smart pricing tools. While retail merchandising competitors struggled, Zalando outpaced sales predictions In the past quarter alone, the […]

Smarter Assortments Are The First Step Towards Sustainability

With the current state of the retail landscape, merchants everywhere would be wise to take a long, hard look at their business models.  Generally speaking, the reason for doing so is that values are shifting. New focal points are emerging left and right to challenge long-held beliefs about the way things ought to work. And […]

Deep-Dive into UK’s Supermarket Assortments Ahead of Brexit

With increasing uncertainty about the impact of Brexit across the United Kingdom, there are major concerns about food security. Prominent UK grocers have increased the cumulative food supply across categories by 80% compared to the previous period. The UK relies on a ‘just in time’ supply chain with other EU countries to receive fresh products […]

A Guide To Picking A Good Assortment Planning Tool

Assortment planning is a cumbersome process most retailers dread, physical or digital, but it’s essential to the business and becoming more critical than ever as the e-commerce segment grows. To ease the pain of assortment planning, retailers are starting to adopt systems rooted in big data analytics and artificial intelligence. With the promise of making […]

How Online Merchandising Data Improves Your E-Commerce Results

Online shoppers can’t feel the luxurious fabrics, smell freshly ground coffee or taste sumptuous food samples. If you sell online, data can help you spark love at first sight. Immediate visual impact is essential because online shopping evokes fewer senses than in-store shopping. Instead, visual merchandising provides compelling cues to convert online shoppers. To know […]

Decoding Shopper Behavior with Data Science

Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]