How to Curtail the Deep Discounting Cycle Plaguing Retailers

Amid the grim economic landscape of the recession, many retailers turned to deep discounting as a means to combat weak demand and shrinking profit margins. This provided a much-needed injection of revenue in the depressed market. However, what was intended to be a short-term solution, unintentionally resulted in the establishment of new price norms in […]

Can Babies Save Toys ‘R’ Us?

Two days ago, Toys ‘R’ Us filed for Chapter 11 bankruptcy protection – mere weeks ahead of the critical holiday season – to restructure amid crippling debt, declining sales and relentless competition from retail powerhouses. In recent years, Toys “R” Us has spent hundreds of million of dollars on interest expenses, which left few resources to […]

8 Retail Sales Strategies That Drive Success

Retail sales strategies can make or break your brand. Select the wrong approach and watch your business flounder as it wastes money on useless marketing ploys. The right strategy, by contrast, can yield success you never imagined, assisting even struggling businesses. So which retail sales strategies can infuse your business with new life and impressive […]

8 Common Dropshipping Mistakes to Avoid

Dropshipping seems to be a no-brainer for retailers in a world that jumps at any opportunity to make a business transaction quick and convenient. It may appear that, now, your only concerns are acquiring your product and marketing with a bit of savvy. Yet, you cannot forget about the customer’s experience if you want to […]

Facts & Myths of Ecommerce Marketing Optimization

With each passing year, eCommerce is further cementing its status as consumers’ preferred way of shopping. The number of new and existing sites committing the bulk of their marketing efforts on online retail has increased dramatically, and due to this growing competition, eCommerce marketing optimization is more essential than perhaps it ever has been. Yet, […]

9 Retail Sales Strategies You Can’t Be Without

In any business, strategy is often the difference between a soaring success and a futile effort to connect with the customers you crave. However, with its continuing evolution and increasing competition in recent years, the eCommerce space might be even more reliant on the strength of retail sales strategies in order to capture business.