Examining the increasingly digital, personalized sportswear market.
As with many retail sectors, the 2020-21 sportswear faced some unprecedented changes due to COVID-19 — both from customers and the market at large.
For starters, COVID’s impact can be seen in changing consumer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders and work-from-home set-ups that naturally led people to ditch the buttons and collars in favor of comfort. And this comfort frequently manifested in athleisure — what with its multi-purpose functionality and often sleek vibe.
Retail pricing has always been a balancing act: win demand, protect margin, and maintain shopper trust. But in the agentic commerce era,…
Pricing is one of the most important drivers of retail growth. The right pricing strategy helps retailers increase revenue, protect margins, attract…
Back-to-school shopping is one of the biggest retail moments of the year. This golden window goes far beyond notebooks, backpacks,…
Every product decision affects sales, margins, and consumer satisfaction. But many retailers still struggle to balance product availability with inventory efficiency, causing…
From June 2–4, retail's biggest conversations came to Marina Bay Sands, Singapore. Retail industry and tech leaders across the region gathered at NRF 2026: Retail’s Big Show…
Pricing has a significant impact on company profits. Yet, most enterprise retail teams are data-rich but insight-poor. They have sales history, competitor…
This website uses cookies.
