A Guide To Picking A Good Assortment Planning…

Assortment planning is a cumbersome process most retailers dread, physical or digital, but it’s essential to the business and becoming more critical than ever as the e-commerce segment grows. To ease the pain of assortment planning, retailers are starting to adopt systems rooted in big data analytics and artificial intelligence. With the promise of making […]

Can the Beauty Industry Survive an Amazon Onslaught?

Decades-old retailers with valuation in the billions are quaking in their boots, afraid of one name above all others: Amazon. The Seattle-based titan of e-commerce looms over the entire retail economy and is expanding to more and more verticals with each passing quarter. It’s only a matter of time until incumbents in the beauty industry […]

Deep Discounts or Everyday Low Prices: Which Strategy…

If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores alike face this dilemma; to go with consistently lower prices, or try an ad campaign with occasional sales and promo offers. In the US, most […]

Are Price Recommendations Enough?

Don’t let blindspots eat away your precious margins! These days you can hardly talk about retail without talking about pricing. It may be the most crucial metric for the industry going by the Amazon wave and price wars online. Dynamic competitive landscape demands that pricing strategies be flexible and adaptive. A retailer’s pricing decision is […]

How Online Merchandising Data Improves Your E-Commerce Results

Online shoppers can’t feel the luxurious fabrics, smell freshly ground coffee or taste sumptuous food samples. If you sell online, data can help you spark love at first sight. Immediate visual impact is essential because online shopping evokes fewer senses than in-store shopping. Instead, visual merchandising provides compelling cues to convert online shoppers. To know […]

Decoding Shopper Behavior with Data Science

Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]

Is your Amazon Repricer cutting it?

Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers int the age of Amazon. First things first: An Amazon repricer is software that automatically changes the price of your products on Amazon, according to factors like competition, cost and shipping. […]

Can The Star-Struck Retail Industry Get Its Business…

Business-savvy celebrities are turning their popularity into profitability. This year in particular, celebrities might be just what the retail sector needs. As global headlines proclaim, the retail industry is enduring a rough patch due to contraction in 2017. Retailers like Toys R Us, Vitamin World and BCBG Max Azria faced bankruptcy. Hundreds of stores closed, […]

Does Retail Get Millennial Moms?

The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial moms represent a fierce force that’s reinventing retail. These savvy shoppers are disrupting this sector with their vocal demands and strong social influence. That’s why […]

Power Through The Retail Slump With This Brand…

Your big picture game just got better! Competitive data is essential in retail to remain relevant – and to thrive. To gain a competitive advantage, however, you need to look at data beyond spreadsheets of context-less numbers. Accessing deeper data insights on how your rivals think can give your company an edge because you can […]

Minimum Advertised Price : A Win-Win for Retailers…

Manufacturers work with retailers to open gateways to sell their products to a widespread audience. This can often serve as a disadvantage, when the retailers sell their products at prices lower than the one fixed by the manufacturers. This is the reason Minimum Advertised Price(MAP) came into existence. It is the lowest cost retailers can […]

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