Decoding Shopper Behavior with Data Science

Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there are some behavioral patterns every business must know if they want to cover all bases, and avoid missing out on a potential POS. AI cannot […]

Is your Amazon Repricer cutting it?

Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers int the age of Amazon. First things first: An Amazon repricer is software that automatically changes the price of your products on Amazon, according to factors like competition, cost and shipping. […]

Can The Star-Struck Retail Industry Get Its Business…

Business-savvy celebrities are turning their popularity into profitability. This year in particular, celebrities might be just what the retail sector needs. As global headlines proclaim, the retail industry is enduring a rough patch due to contraction in 2017. Retailers like Toys R Us, Vitamin World and BCBG Max Azria faced bankruptcy. Hundreds of stores closed, […]

Does Retail Get Millennial Moms?

The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial moms represent a fierce force that’s reinventing retail. These savvy shoppers are disrupting this sector with their vocal demands and strong social influence. That’s why […]

Power Through The Retail Slump With This Brand…

Your big picture game just got better! Competitive data is essential in retail to remain relevant – and to thrive. To gain a competitive advantage, however, you need to look at data beyond spreadsheets of context-less numbers. Accessing deeper data insights on how your rivals think can give your company an edge because you can […]

Is ASOS set to outstrip Zara?

It was a Perfect Storm: 2017 rocked the retail industry with unrelenting waves of new market pressures. Amid digital transformation, retail companies had to navigate store closures at a rate more than triple that of 2016, a running tally of retail bankruptcies and an over-reliance in discounting to lure customers – just to survive. Even […]

Minimum Advertised Price : A Win-Win for Retailers…

Manufacturers work with retailers to open gateways to sell their products to a widespread audience. This can often serve as a disadvantage, when the retailers sell their products at prices lower than the one fixed by the manufacturers. This is the reason Minimum Advertised Price(MAP) came into existence. It is the lowest cost retailers can […]

What’s Seen is Sold. Right?

It pays to get in a shopper’s face. Think about it: When you’re searching for a specific item on an e-commerce site, how often do you get swayed by one of the first 10 products that pop up? (Meanwhile the product you came looking for is buried somewhere at the bottom.) Every e-commerce website pushes […]

How Walmart’s Makeover Will Get You Buying Groceries…

Grocery e-commerce is having its moment following Amazon’s Whole Foods acquisition in June. So, it was about time that Walmart hopped on the bandwagon with some big guns. Jolt upright, the retail behemoth is readying to battle Amazon in the war to attract hungry online shoppers. As Food Dive puts it, “A fundamental shift is […]

5 Retail Tech Trends to Expect in 2018

As global retailers enter the new year, they’ll continue to use emerging technologies to improve the customer experience. While sales in physical stores will still comprise the majority of retail in the United States and Europe, ecommerce will continue to grow at a double-digit pace. Retailers will continue to adopt emerging technologies in 2018 to […]

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