As retailers continue to lament the nosedive retail sales have taken, eCommerce is a bright spot amid an increasingly bleak retail outlook. Sales are notoriously difficult to predict, especially online, but 2015 can teach us much about what to expect in 2016. Make sure your brand is ready for the season with these 2016 eCommerce holiday shopping predictions.
A generation ago, the mall was an inevitable stop on the holiday shopping journey. Now, many consumers finish their shopping without ever listening to the drone of Christmas music, seeing giant sale signs, or fighting for their place in line. Cyber Monday is on track to become the new Black Friday, and the longstanding Friday shopping tradition may soon be a relic of the past. The right eCommerce pricing strategies are increasingly important for online sales, particularly in the days after Thanksgiving. Continue reading “Is Cyber Monday The New Black Friday?”
It is a testament to the monopoly that the USA holds over the world today, that most market pundits and the top tier management is talking about Thanksgiving, Black Friday and Cyber Monday, non-stop. The trends, the latest ideas, and especially the sales, are all anyone will speak about.
Thanksgiving is majorly celebrated in the United States and Canada, and yet people all over the world are using it to propel their own sales and brand image in the country of dreams- USA. The cultural connotations of Thanksgiving are similar to many other celebrations held all over the world. It is a day of giving thanks for the blessing of the harvest and of the blessings in the preceding year.
The word ‘thanksgiving,’ means just that, giving thanks. A beautiful thought, that when echoed by a whole nation, becomes not just cultural, but secular as well. But roots of the idea aside, these days, at least internationally, Thanksgiving is known for the Black Friday and Cyber Monday phenomena, which marks a gift buying frenzy, just before the start of the holiday season and Christmas.