The “Fringe” fever and how a retailer can make the most of it?

Remember those Wild West movies where the cowgirls wore jackets and boots with fringes? Or go back to the Native Indian Americans- I remember watching even Disney’s Pocahontas dressed in a fringed skirt! And let’s not forget the old Bollywood flicks- where the villain would be dressed in a fringed shift jacket- and a head scarf or hat- so you cannot know his identity!

The “fringe” is back now- on the runways and the streets. Boots, jackets, dresses, clutches, sleeves, pants, everything seems fringed. The London and New York Fashion Weeks brought the “fringe” back into our lives this year.

The fringe has great potential, as the fashion makers have realized! We saw fringe all over the spring 2015 runways and now it has made an appearance at big shows like Ralph Lauren Polo and Mara Hoffman. While BCBG showed off the trend in a more dressed down way, Bibhu Mohapatra infused fringe on evening gowns, making it a great trend to try for a cocktail party or wedding.

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