Optimizing the digital shelf means making sure your products show up where shoppers search and buy, especially when you’re leveraging both Google and AI to drive visibility and engagement. For…
Introduction: The Importance of Taxonomy Mapping What is Product Taxonomy? Key Concepts & Definitions Why Marketplaces Differ: Amazon, Walmart, Target Taxonomy Structures Challenges Brands Face in Taxonomy Mapping Impacts of…
The eCommerce market is more competitive than ever before, and by 2025, eCommerce sales worldwide are expected to cross $7.4 trillion. With millions of online stores, standing out is a…
Retail media networks have been gaining serious traction over the last few years. In fact, retail media could become one of the biggest growth drivers in digital advertising history. According…
The Difference Between Third-Party and First-Party Sellers A first-party (1P) seller is a brand/manufacturer that sells its inventory to Amazon/marketplace, who, then sells it to shoppers on its platform. A…
When you step into a retail store, you see a shelf decorated with beautiful products. When the products are strategically placed on a shelf, the shopper customer is automatically lured…
In the rapidly evolving landscape of retail, the digital shelf has emerged as a pivotal battleground for consumer packaged goods (CPG) companies. In 2024, the shift towards digital retailing is…