Digital Shelf Why Retailers and Manufacturers Need a PIM System to Win the Digital Shelf?According to McKinsey, retailers that lead in digital product execution grow 2x faster than their peers. In today’s hypercompetitive market, that growth is not driven by flashy marketing or aggressive…
Digital Shelf Optimizing the Digital Shelf for Google + AI: A Retailer’s PlaybookOptimizing the digital shelf means making sure your products show up where shoppers search and buy, especially when you’re leveraging both Google and AI to drive visibility and engagement. For…
Digital Shelf Mapping Product Taxonomy Across Marketplaces (Amazon, Walmart, Target)Introduction: The Importance of Taxonomy Mapping What is Product Taxonomy? Key Concepts & Definitions Why Marketplaces Differ: Amazon, Walmart, Target Taxonomy Structures Challenges Brands Face in Taxonomy Mapping Impacts of…
Digital Shelf A Guide to Product Listing Pages and How to Optimize ThemThe eCommerce market is more competitive than ever before, and by 2025, eCommerce sales worldwide are expected to cross $7.4 trillion. With millions of online stores, standing out is a…
Digital Shelf Retail Media: Opportunities & Strategies for Retailers And BrandsRetail media networks have been gaining serious traction over the last few years. In fact, retail media could become one of the biggest growth drivers in digital advertising history. According…
Digital Shelf How Brands Can Beat Third-Party 3P Sellers on Amazon and WalmartThe Difference Between Third-Party and First-Party Sellers A first-party (1P) seller is a brand/manufacturer that sells its inventory to Amazon/marketplace, who, then sells it to shoppers on its platform. A…
Digital Shelf Top 5 Strategies to Take Control of the Digital Shelf on AmazonWhen you step into a retail store, you see a shelf decorated with beautiful products. When the products are strategically placed on a shelf, the shopper customer is automatically lured…