The best thing about January is the opportunity to start again, a general optimism for doing better than last year. More so for retail, being one of the hardest hit industries last year. As retailers re-evaluate 2018’s decisions, the overarching theme for Budget ‘19 is ‘uncertainity’, given the current political climate, a looming trade war, […]
Since 2017 has been a year of retail reinvention and consolidation, expect intense competition for consumer wallets this holiday season, which is coming up fast. There’s no time to waste: Now is the time to finalize your Black Friday 2018 strategy because this is the most important (and profitable) time of year for online businesses.
Introduction Online retail businesses have to a lot to worry about and fight against but perhaps nothing quite screams danger as the financial aspect. Shallow pockets and thin resources, overwhelming competition from both big brand-name businesses and and smaller online retailers, declining sales and so on – these are just some of the challenges faced […]
For decades, marketers have spent every last cent they had tailoring their retail sales strategies to appeal to Baby Boomers. Boomers, once the largest generation, have now been overtaken by Millennials, who are the largest living segment of the population. Millennials, who are roughly ages 18-36, are the generation everyone loves to hate, dismissing them […]
Anyone who’s been in the retail business knows how important capitalizing on the shopping wave during the back-to-school, or BTS, season is. Depending upon which expert you ask, this potential boom in sales is the 2nd, or 3rd, biggest one during a calendar year. As summer camps draw to an end, parents start a frenzy […]
For obvious reasons, consumers are naturally drawn to any way in which they can save some of their hard-earned cash. So it stands to reason that free shipping has become such a popular feature to promote eCommerce sites. In addition to the built-in appeal of giving customers the chance to cut down their purchase total, […]