How Data-Driven Assortment Optimization Empowers Online Retailers

What’s the best way to position your products to effectively entice consumers on your eCommerce store and maximize your returns? That’s a question that every company, on one level or another, comes face to face with. How you answer it, though, makes a world of difference: Do you rely on intuition, on long-held practices supported […]

Assortment Planning – The Holy Grail of Merchandising

With retail transitioning into a consumer-driven business faster than ever, issues like determining the best product mix and inventory size are of strategic importance to a retailer looking to cash in at the e-commerce platforms. Assortment planning perhaps plays an even bigger role today than ever with ever-shortening lead times, personalizations, and year-round discounts. Which begs […]