Here’s What Brands Can Learn from Nike & Adidas’ Digital Disruption Amidst COVID-19

Examining the increasingly digital, personalized sportswear market. As with many retail sectors, the 2020 sportswear faced some unprecedented changes due to Covid-19 — both from customers and the market at large. For starters, Covid’s impact can be seen in changing customer values. On a surface level, demand for athleisure increased. The pandemic forced stay-at-home orders […]