Global fashion retailer Zara recently caused a public uproar following accusations that the brand copied the work of independent artists. Last week, Los Angeles-based artist Tuesday Bassen announced on her instagram account that she had filed an official complaint against Zara for copyright infringement. She joins at least a dozen artists who allege Zara stole their designs, adding their work to products without the permission or compensation of the artists.
Today fashion is synonymous with bold prints, beautiful colors, and clothes tailored to suit the global citizen. Today, fashion is the first frontier one has to cross. As they say, ‘The first impression matters.’ And today, the first impression is based on clothes, individual style, etc.
Fantasy, fiction, flirty or flighty, The Amazon Indian Fashion Week in the capital was a delight! And compelling enough, that we have to talk about it!
There was a lot of reinvention at the Amazon Fashion Week. Amazon.in, the Indian portal by the International E tail giant, has been taking baby steps in terms of fashion and apparel in India. But the fashion week was not a baby step, it was a giant leap. And a huge success!
The opening show itself, by Rajesh Pratap Singh, was ‘dauntingly haunting.’ With models dressed in monochromes, the attention was on hospital beds and blood stain colors.
Remember those Wild West movies where the cowgirls wore jackets and boots with fringes? Or go back to the Native Indian Americans- I remember watching even Disney’s Pocahontas dressed in a fringed skirt! And let’s not forget the old Bollywood flicks- where the villain would be dressed in a fringed shift jacket- and a head scarf or hat- so you cannot know his identity!
The “fringe” is back now- on the runways and the streets. Boots, jackets, dresses, clutches, sleeves, pants, everything seems fringed. The London and New York Fashion Weeks brought the “fringe” back into our lives this year.
The fringe has great potential, as the fashion makers have realized! We saw fringe all over the spring 2015 runways and now it has made an appearance at big shows like Ralph Lauren Polo and Mara Hoffman. While BCBG showed off the trend in a more dressed down way, Bibhu Mohapatra infused fringe on evening gowns, making it a great trend to try for a cocktail party or wedding.
The latest fad on Instagram that has all the women (and quite a few men) swooning is this account called “Hot Dudes Reading.” The idea was simply an extension of daily observations. And only a couple of weeks after the account was created, it already had more than 300K followers!
#HotDudesReading is proof of the fact that we may have the most amazing technologies, but certain things, like a good paperback book, are a large part of the human imagination. In our interactions with retailers, we at Intelligence Node find that there are certain such things, or maybe sensations even, that unconsciously influence our decisions on the path to purchase.
We have been studying how the modern and very aware mind is also compelled by brilliant retailers, to think over a negative and purchase an item! A popular term now, ‘neuromarketing,’ is often used by large retailers to understand their consumers’ responses to marketing stimuli.
After associating with some of the progressive retail houses, we have also deduced that modern day retailers are taking neuromarketing to a new level. Now, it has become clear, that only 5% of our buying decisions are made consciously- the remaining and staggering 95%- are influenced!
These days, whenever one looks at the huge store front of the Vero Moda store, Mumbai, there is, almost always, a sale going on. With so many offers, discounts and an amazingly intuitive collection, Vero Moda offers affordable style to the modern Indian woman.
There are many international brands in the Indian retail market today- and yet, Vero Moda is one of the few that has queues outside on sale weekends, beginning from early in the morning- hours before the store actually opens. The atmosphere is like the entry to an elite club, complete with bouncers allowing one person inside at a time.
Santa will arrive soon, bringing with him Christmas cheer and happiness. The best parts of any celebration, especially at this time of the year, are gifts. Gifts, while spreading love and joy, also happen to be our very own brand of special!
This season, we, from IntelligenceNODE, bring you some popular gift categories and how they are influencing life in general. We found that the fashion and fashion accessories category was the most popular as far as gifting on the subcontinent is concerned, with a 19.2% rise in sales from the previous year.
We use the unique features of our portal to gather intel about ‘now trending.’
It seems jumpsuits are on a steady line. But dresses seem to be fluctuating, depending mainly on discounts and sales.
Also, dress and suit fabrics, a must have during the wedding season, especially in South Asia, are on an upwards spiral.
As you can see, there is a definite shift in the trending categories, since the 2nd December. We believe that there is a definite surge in the apparel category; and the numbers match this as well.
It is raining deals and offers; with many more options than ever before as far as gifting is concerned. This just proves that as our networks continue to grow, so also will our options. And we at IntelligenceNODE believe that all seem to be of one mind in this endeavor.
There will be 40 zettabytes of data on the planet by 2020, a 14 percent jump from previous forecasts, according to a 2012 study from the International Data Corporation on the digital universe. That’s equal to 57 times the number of all the grains of sand on all the beaches on earth.
We, at Intelligence Node, process half a petabyte (10005 KB) of data every month. To put this into perspective every four months we process and analyze as much data as All data in All US academic research libraries.
In all this furore over data, we often may forget that, fundamentally, ‘big data’ is about making predictions. This is how big data earns the most brownie points when it comes to fashion.
Intelligence Node is instrumental in assisting the fashion industry, among others, with their big data needs. We believe that big data can and has revolutionized the fashion industry.
According to Intelligence Node, the world clothing and textile industry – encompassing clothing, textiles, footwear, and luxury goods – exceeded $2,000 trillion in 2010. The apparel, luxury goods and accessories portion of the market, which accounts for over 55% of the overall market, is expected to generate $3,180 billion in 2015, with a yearly growth rate in excess of 4%.