Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies might expect. During these final weeks of 2017, retailers can boost “share of wallet” by appealing to consumers’ needs, emotions and senses.
Here are five ways to maximize your retail sales across channels.
Continue reading “Merchandising Wins: 5 Tools To Get Shoppers To Spend”
A model can make even a lackluster piece of clothing look gorgeous by highlighting its silhouette, showing how the garment fits with other pieces, and encouraging an aspirational approach to buying. Of course, almost no one can afford the best models, and few small business owners can afford professionals. This leaves most businesses to choose between mannequins (or other displays, such as fancy hangers) and amateur or part-time models. Continue reading “Model vs. Mannequin: Which Produces More Sales?”
Every online business knows that — when it comes to spreading awareness and expanding your reach — search engine optimization is key. More specifically, Google plays a critical role in making your business discoverable to new customers, and perhaps nowhere is this truer than the eCommerce space. However, therein lies some clear complications.
Continue reading “Mind the GTIN Gaps for eCommerce Conversion Optimization”
Confused? So are we! Let’s put this into perspective- with ecommerce sales worldwide reaching $1.47 trillion in 2014 alone, we are talking of a HUGE number of people, who log in to shop online everyday!
Research shows that one of the major reasons for products to reach the wishlist but not the shopping cart, is size. In fact, recently consumers regularly shopping online were surveyed, on the parameters of why there are instances when they turn away from purchase- and their answers were, bluntly put, size and payment modes.
Continue reading “Does the Size Chart play an important role in Ecommerce Conversion?”