The Rise Of ‘Athletic wear’ In the apparel Industry

Heard of words like Active wear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Active wear, Athletic wear, Sports Wear, these words mean a lot these days.

There was a time when buying sportswear was for hardcore gymnasts or athletes. Then the body builders who went to the gym started taking workout clothes seriously and wearing them religiously to the gym- thanks to brands like Nike, Puma, Adidas, etc.

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