Consumer Behavior Posted on Aug 9, 2020 Disrupting the Online, Direct-to-Consumer Retail with Dynamic Pricing Winning Consumers with Dynamic Pricing for DTC Brands In the last decade, with the growth of eCommerce, DTC or direct-to-consumer retail has gained momentum. Infact, today there are more than…
Consumer Behavior Posted on Aug 4, 2020 The Consumer Buying Behavior Report 2020 – An Overview The year 2020 has been one of the most unpredictable years for the retail sector with COVID-19 wreaking havoc across the globe. Even before the pandemic hit us, the retail…
Consumer Behavior Posted on Feb 28, 2019 Our Data Deep Dive on the US Consumer Electronics Industry The past several years have proved that the retail arena is packed with intense competition, and like its neighboring products, the retail movement of consumer electronics is subject to constant…
Pricing Strategy Posted on Aug 1, 2018 Deep Discounts or Everyday Low Prices: Which Strategy do Consumers Prefer? If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores…
Merchandising Posted on Jun 11, 2018 Decoding Shopper Behavior with Data Science Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there…
Consumer Behavior Posted on May 2, 2018 Does Retail Get Millennial Moms? The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial…
Consumer Behavior Posted on Dec 3, 2017 Merchandising Wins: 5 Tools To Get Shoppers To Spend Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies…
Consumer Behavior Posted on Nov 3, 2017 Retail Merchandising Strategy: Master Tactics From Retailers Who Got It At this time of year, the retail market always gets more competitive, cluttered, and chaotic. However, given the sector’s contraction in 2020, it is more important than ever to maximize…