Consumer Behavior Posted on Nov 3, 2020 Protecting your Retail Brand Against the Growing Counterfeit Threat Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and…
Consumer Behavior Posted on Aug 9, 2020 Disrupting the Online, Direct-to-Consumer Retail with Dynamic Pricing Winning Consumers with Dynamic Pricing for DTC Brands In the last decade, with the growth of eCommerce, DTC or direct-to-consumer retail has gained momentum. Infact, today there are more than…
Consumer Behavior Posted on Aug 4, 2020 The Consumer Buying Behavior Report 2020 – An Overview The year 2020 has been one of the most unpredictable years for the retail sector with COVID-19 wreaking havoc across the globe. Even before the pandemic hit us, the retail…
Consumer Behavior Posted on Aug 1, 2018 Deep Discounts or Everyday Low Prices: Which Strategy do Consumers Prefer? If you’re a retailer in the twenty-first century, chances are that you’ve come across the terms ‘deep discounts’ and ‘everyday low prices.’ Convenience stores, e-retailers, and brick and mortar stores…
Consumer Behavior Posted on Jun 11, 2018 Decoding Shopper Behavior with Data Science Can data science and calculated marketing strategies really keep up with the fickle emotions of shoppers? There’s no formulaic approach to help retailers predict the whims of consumers. But there…
Consumer Behavior Posted on May 2, 2018 Does Retail Get Millennial Moms? The struggle is real, people. Millennial moms are exhausted and busier than ever, juggling work and family while creating cherished memories during a scrumptious, Pintrest-worthy stage of life. Simultaneously, millennial…
Consumer Behavior Posted on Dec 3, 2017 Merchandising Wins: 5 Tools To Get Shoppers To Spend Consumers are ravenous for a great shopping experience and proven practices can help retailers add sizzle to their offerings. In fact, boosting sales per customer is easier than retail companies…
Consumer Behavior Posted on Sep 22, 2017 Can Babies Save Toys ‘R’ Us? Two days ago, Toys ‘R’ Us filed for Chapter 11 bankruptcy protection – mere weeks ahead of the critical holiday season – to restructure amid crippling debt, declining sales and relentless…