It’s All About (the) Pricing Strategies

On its own, pricing is a complex subject that requires a thorough understanding, yet it is massively important. If you set it right, the sales and profit will flow. Get it wrong and, well, you know, you’re doomed, to put it mildly. Your pricing affects everything, from profit margins and sales to brand positioning and […]

All About Incompetitor® Accurate Data Tracking Technology

Introduction Effective and actionable market research has asserted itself as one of the most essential means of survival for any brand functioning in the e-commerce world, with competition rising and intelligent planning becoming more and more crucial. Poor market research and ineffective strategy sees immediate, palpable consequences, and timely action can be the difference between […]

How To Provide Better Pricing Than Your Competition Without Jeopardizing Your Brand

Regardless of the industry, a business operates in, even if it’s relatively new or small, a careful research will reveal two or more competitors. Their existence immediately changes the playing field. In a concentrated effort to gain that one step ahead, businesses adopt numerous competitive strategies to increase their competitive advantage. That’s all fine and […]

How Often Should You Adjust Your Pricing?

Every business that seeks to achieve maximum levels of profitability needs to think carefully about its pricing. Specifically, it needs to think about how often to change its prices. Once you identify and set the best pricing strategy for your product or service, it can be quite tempting to hold on to it. We know […]

Pricing Benchmarks: Where Do You Stand?

Let’s start off with the basic definition – what are pricing benchmarks? It’s the process of comparing your prices to the prices of the competition in a specific market segment. Why, one might ask, blissful in ignorance. The answer is very simple – because understanding your pricing and your position among your competition is of […]

Lessons About Price Analysis You Need To Learn To Succeed

It’s not really a secret to say that every business can benefit from an effective pricing strategy. However, in order to identify which strategy is right for a specific business or industry and set the right (some would say reasonable) price in a highly competitive market, you need to be able to utilize every resource […]