Welcome to Intelligence Node's Blog. Regardless of where you are on your retail analytics and machine learning journey, our blog covers a vast range of topics to maximize your retail growth and ensure your success.
Price matters. In fact, it matters more than any other factor to at least 60% of consumers. More and more consumers are turning to eCommerce platforms for holiday gifts. In 2015, Cyber Monday sales alone totaled more than $3 billion. That being said, pricing your merchandise right may be the only thing standing between you […]
As retailers continue to lament the nosedive retail sales have taken, eCommerce is a bright spot amid an increasingly bleak retail outlook. Sales are notoriously difficult to predict, especially online, but 2015 can teach us much about what to expect in 2016. Make sure your brand is ready for the season with these 2016 eCommerce […]
A model can make even a lackluster piece of clothing look gorgeous by highlighting its silhouette, showing how the garment fits with other pieces, and encouraging an aspirational approach to buying. Of course, almost no one can afford the best models, and few small business owners can afford professionals. This leaves most businesses to choose […]
In less than a decade, the eCommerce space has seen incredible development and has created countless tools for brands and retailers to streamline online shopping for consumers, allowing them to remain competitive in the face of a wildly growing industry. Among the most popular platforms for eCommerce businesses is Shopify. Shopify is growing rapidly with […]
In the world of eCommerce, many new stores struggle to get even a small piece of the market. When you are running an eCommerce store, marketing is the biggest part of your job, and it has the most direct impact on your bottom line. As any seasoned eCommerce veteran will tell you, your online store […]
With each passing year, eCommerce sites are becoming more and more established as consumers’ preferred way to shop. Thanks to the convenience involved in online shopping and the wider variety of products that sites can offer, the customer experience offered online is both rising in prominence as well as shaping the retail landscape in general.
The retail world of today is radically different from what the industry looked like just a few years ago, thanks in large part to the increasing prevalence of eCommerce as many consumers’ preferred way to shop. So many innovative approaches to marketing products and services have arisen that it is more essential than ever before […]
Every online business knows that — when it comes to spreading awareness and expanding your reach — search engine optimization is key. More specifically, Google plays a critical role in making your business discoverable to new customers, and perhaps nowhere is this truer than the eCommerce space. However, therein lies some clear complications.
Whenever you run a product-based business, the concept of supply and demand immediately rises to the top of your growing list of concerns. After all, the efficiency of your business greatly hinges on your ability to plan for the uncertain future. To do this requires a deft handling of your supply chain and all that […]
Competition is a universal fact of business. Regardless of what your industry is, chances are that you always have one eye on others in your field. When it comes to marketing your eCommerce business, this vigilance may be even more justified, seeing as this particular niche has grown exponentially in the past few years. The […]
Without fail, sleigh bells start ringing in the final quarter of each year, and yet, the holiday season doesn’t simply end with “Auld Lang Syne.” When it comes to sales cycles, there’s typically some seasonal angle your business should be taking at any given time of year. Whether that extends to something as broad as […]