A Retailer’s Guide to Competitor-based Pricing
In this article, you will learn about competitor-based pricing and its pros and cons. You will understand its types and how it differs from alternative pricing strategies.
The ABC’s of Promotional Pricing for a Successful Retail Business
Understanding Promotional Pricing and its Common Usage Regardless of whether we as marketers or consumers immediately recognize the phrase, promotional pricing has long since had its place in the commercial…
Value-based Pricing Strategy Explained with Real Examples
Content Summary : What is a Value-based Pricing Strategy? Two Common Myths About Consumer Value-based Pricing Strategy Myth: Brand Value Should Dictate Pricing when using a Value-based Pricing Strategy Myth:…
All You Need to Know About the Amazon Pricing Strategy
Content Summary : The Rise and Rise of Amazon Amazon Pricing Model How Sellers Price Items on Amazon Establishing Prices for Your Products on Amazon What is Intelligence Node’s Take…
Premium Pricing: The Ins & Outs of a Successful Brand Strategy
How High-End Brands Maximize Their ROI Premium pricing is one of the most lucrative market strategies available… But naturally, it’s not for everyone. Here, we explore which brands can go…
Is your Amazon Repricer cutting it? – 4 Key Things You’re Missing Out On
Billionaire investor Warren Buffett once said, “Price is what you pay. Value is what you get.” His words certainly apply to consumers and sellers in the age of Amazon. First…
4 Keys to Powerful Price Management with Machine Learning
And Why You Need Machine Learning To Tie Them All Together We all know how important competitive pricing is in the online retail sphere. After all, the pricing successes of…
Who is set to win the 2020 grocery price wars?
With the onset of the pandemic and the subsequent 360-degree shift in consumer buying behavior and priorities, there have been some immediately tangible effects on the food and grocery market…