Future Retail Breaking Down ABOF’s Bold Entry In India’s Fashion Ecommerce Scene With Data Science Indian conglomerate Aditya Birla Group launched ABOF on 16th of October’15 and entered a space that is dominated by category specialists Jabong and Myntra. When you consider the fact that…
Merchandising The Rise of ‘Athletic Wear’ in the Apparel Industry Heard of words like Activewear? We are sure you have come across some apparel that is put under this word on many an eCommerce app. Activewear, Athletic wear, Sports Wear,…