BLOG HOMEPricing Intelligence

It’s All About (the) Pricing Strategies

On its own, pricing is a complex subject that requires a thorough understanding, yet it is massively important. If you set it right, the sales and profit will flow. Get it wrong and, well, you know, you’re doomed, to put it mildly. Your pricing affects everything, from profit margins and sales to brand positioning and […]

All About Incompetitor® Accurate Data Tracking Technology

Introduction Effective and actionable market research has asserted itself as one of the most essential means of survival for any brand functioning in the e-commerce world, with competition rising and intelligent planning becoming more and more crucial. Poor market research and ineffective strategy sees immediate, palpable consequences, and timely action can be the difference between […]

How Often Should You Adjust Your Pricing?

Every business that seeks to achieve maximum levels of profitability needs to think carefully about its pricing. Specifically, it needs to think about how often to change its prices. Once you identify and set the best pricing strategy for your product or service, it can be quite tempting to hold on to it. We know […]

Pricing Benchmarks: Where Do You Stand?

Let’s start off with the basic definition – what are pricing benchmarks? It’s the process of comparing your prices to the prices of the competition in a specific market segment. Why, one might ask, blissful in ignorance. The answer is very simple – because understanding your pricing and your position among your competition is of […]

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