As time progressed, more avenues were added to interact and engage customers. These included telephones, emails, and catalogues. As of today, the list of channels has grown by leaps and bounds. Customers and retailers nowadays interact through the internet, smartphones, and televisions.
Basically, omnichannel retailing offers convenience and opportunities for interaction to maximise revenue and loyalty. Your enterprise improves customer shopping experience and dabbles with retail transactions through retail stores, websites, telephones, emails, smart phones, and applications.