Understanding Omnichannel Retail In Detail

As time progressed, more avenues were added to interact and engage customers. These included telephones, emails, and catalogues. As of today, the list of channels has grown by leaps and bounds. Customers and retailers nowadays interact through the internet, smartphones, and televisions.

Basically, omnichannel retailing offers convenience and opportunities for interaction to maximise revenue and loyalty. Your enterprise improves customer shopping experience and dabbles with retail transactions through retail stores, websites, telephones, emails, smart phones, and applications.

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Relevance Commerce: Survival Of The Slickest

Retailing as we know it has undergone a sea change. The siloed nature of legacy retailing is re-structuring from brick and mortar to clicks and swipes at a fiercly rapid pace. Retail trade entities have started moving towards what is now commonly referred to as ‘Omni-Channel’. Omni-channel, the holy grail of retailing is supposed to provide consumers a seamless and personalized shopping experience.

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