Protecting your Retail Brand Against the Growing Counterfeit Threat

Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust.  With the alarming growth of this counterfeit threat, […]