MAP Pricing Policy: A Must Have For Brands in Today’s Digital Age

In the past decade, retail has evolved rapidly, opening numerous new opportunities for brands and retailers. Technology has further pushed the boundaries of retail and has given way to e-commerce adoption – further accelerated by COVID-19 in the past few months. With technology at their fingertips, today’s shoppers are informed and are constantly comparing prices […]

Enforcing a Robust MAP Policy to Protect your Brand Reputation

With the precarious state of today’s e-commerce landscape, your brand’s reputation is at risk… And so are your profits. As it currently stands, thousands of unchecked resellers are threatening the integrity of online products. By selling at prices lower than the agreed-upon map policy, these resellers put a ceiling on a brand’s sales potential and […]