Retail Trends Posted on Dec 15, 2016 Millennials vs. Baby Boomers: Retail Sales Strategies That Appeal to Both For decades, marketers have spent every last cent they had tailoring their retail sales strategies to appeal to Baby Boomers. Boomers, once the largest generation, have now been overtaken by…
Retail Trends Posted on Dec 10, 2016 Ecommerce Holiday Shopping Predictions for 2016 As retailers continue to lament the nosedive retail sales have taken, eCommerce is a bright spot amid an increasingly bleak retail outlook. Sales are notoriously difficult to predict, especially online,…
Retail Trends Posted on Dec 7, 2016 Is Cyber Monday The New Black Friday? A generation ago, the mall was an inevitable stop on the holiday shopping journey. Now, many consumers finish their shopping without ever listening to the drone of Christmas music, seeing…
Pricing Strategy Posted on Nov 29, 2016 10 Ways to Use Bundle Pricing for eCommerce No matter if you are a novice in the eCommerce game or an expert, there is no doubt you are familiar with the splendors of bundle pricing. From McDonald’s Happy…
Pricing Strategy Posted on Nov 18, 2016 What is Market Price & How to Set it for Your Product Regardless of what type of product you’re selling, you know you need to set a price to sell it. Knowing that you need a price is the easy part. Determining…
Retail Insights Posted on Nov 11, 2016 10 Retailer Marketing Blogs You Need to Read There are blogs popping up left and right, claiming to have the freshest, most juicy information on making money in the marketing world. How are we to know which links…
Ecommerce Strategy Posted on Nov 10, 2016 Model vs. Mannequin: Which Produces More Sales? A model can make even a lackluster piece of clothing look gorgeous by highlighting its silhouette, showing how the garment fits with other pieces, and encouraging an aspirational approach to…
Marketing Strategy Posted on Nov 7, 2016 How to Turn Live Chats into Customers for Your Ecommerce Store Because consumers have come to expect personalized service in virtually every area of the retail experience, live chats have become an increasingly popular way to connect directly with existing customers…