Digital Shelf Posted on May 9, 2023 Unlocking Brand Potential: Maximizing Share of Search on the Digital Shelf The Increasing Relevance of Search in Modern Retail How Search Impacts Online & Offline Buying Behavior Benefits of Share of Search vs Share of Voice How to Calculate Share of…
Ecommerce Strategy Posted on May 5, 2023 Amazon’s Latest Strategy to Minimize eCommerce Returns Post-purchase experiences such as “Free & Easy Return Policies” have long since set the standard for digital shopping experiences online. As eCommerce returns rates rise, however, major brands and marketplaces…
Pricing Strategy Posted on Apr 25, 2023 Why Walmart’s EDLP Strategy is a Game-changer As inflation continues to impact businesses and consumers alike, the need to keep pricing low has become increasingly important. Walmart is one of the world’s largest retailers, recognized globally for…
AI & Data Analytics Posted on Apr 18, 2023 How Intelligence Node is Redefining Mobile App Scraping for Retail Introduction The post-pandemic world relies heavily on mobile apps to do its shopping. Research suggests that smartphone users spend over 3 hours on their phones every day, and one out of…
Company Updates Posted on Apr 3, 2023 Employee Spotlight: Meet Hetal, Our Legal Head & Company Secretary 1. What first attracted you to Intelligence Node? What has kept you here? I was first attracted to this company because of (i) its mission and values, (ii) its strong…
Price Intelligence Posted on Mar 30, 2023 Choosing the Right Competitor Price Monitoring Software Table of Contents: What is a Competitor Price Monitoring Solution Working with Competitive Pricing Data Modernizing Your Pricing Strategy Analyzing Competitor Prices Set Pricing Rules Based on Business Needs Get…
Ecommerce Strategy Posted on Mar 21, 2023 The Old World Vs the New World – Retail Evolution Through the Digital Decade Retail has changed staggeringly in the last decade. More so, with the pandemic disrupting normalcy and retailers having to adapt to a remote, digital-first approach to keep businesses afloat. This…
Consumer Behavior Posted on Mar 6, 2023 Secrets of Gen Z Consumer Behavior As of 2023, Gen Z occupies 40% of the worldwide consumer population and is projected to hold a massive spending power of well over $360 billion in disposable income. Born…